In The Australian Media Section today was an article titles "STW and News promote cuts to working week" the story highlights the trend for many marketing service providers to move to a nine day fortnight to reduce costs.

This is admirable in the current market, unless you have retainer agreements with your clients. In which case, a nine day fortnight for retainer staff without a corresponding reduction in the retainer fee, effectively rips off the client 10% on their fees? How?

Continue reading "9-day fortnights are potentially ripping marketers off!" »

I just got this email from Matt Ryan at Euro RSCG titled "Driving efficiencies at Euro RSCG". It seems that Euro RSCG has discovered that cost efficiency is as important as cost effectiveness.

By finding ways of reducing costs without impacting on effectiveness you are potentially improving cost effectiveness at best and mitigating cost of failure at the least.

For ten years, during the boom years, agencies have often criticised TrinityP3 for finding ways to reduce cost without impacting quality of idea or execution, purely by eliminating waste and inefficiency.

Now reading through the suggestions supplied by Euro RSCG, it looks like at least one agency is doing the same. Have a look and then find out what your agencies are doing to reduce your costs.

Continue reading "Now ad agencies are finding ways to reduce costs" »

How many highly creative ads for planet saving ‘Green’ products do you see being pulled through the city on the back of a truck? Or giant billboards exhorting the benefits of saving electricity while being lit like a Christmas tree all through the night?

Continue reading "Advertising’s role in mitigating climate change" »