Interestingly, when faced with a huge crisis like the current Global Financial Crisis (GFC) many people, including marketers and their agencies fall back into agency remuneration practices that are tried, tested and familiar, even if they are not ideal.

It reminded me of that quote by Albert Einstein "Insanity: doing the same thing over and over again and expecting a different result"

Or this brilliant clip from Blackadder Goes Forth.

If you want to avoid going insane in trying to manage your advertising agency remuneration, here are five things you could be doing to help you survive the GFC.

Continue reading "Five things marketers can do to avoid going insane" »

I wait with interest for the final release of the AANA’s environmental code of conduct.

The aim is to produce an advertisers guide on how to sell a “Green’ product with a shrinking marketing spend, to a hesitant and fast becoming cynical environmentally aware buyer.
Now that’s what I call a Herculean task.

Continue reading "Green-washing. How to tread carefully on a planet full of environmental land-mines" »