The foundation of smart advertising agency remuneration is the scope of work
With many remuneration agreement based on a retainer model, the best practice for management, accountability and transparency is to have the retainer resources based on a scope of work. (SOW).
But what constitutes a sound scope of work?
In the past year we have seen a wide range of SOW, from the abysmal to the best.
Here they are: (How does you compare?)
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