We assess and benchmark television, print and digital productions, BUT we are not cost consultants because we do not get paid for the savings we identify.

We help marketers select creative, digital, media, direct marketing, pubic relations, experiential, promotions agencies etc, BUT we are not pitch consultants because we also help measure and manage the on-going relationship.

We help benchmark and negotiate agency remuneration agreements, BUT we are auditors because we will never go through the agencies accounts, and besides, we are much more creative than any accountant.

Often when people ask me what I do, I ask if they have ever seen the Quentin Tarantino movie "Pulp Fiction"?

If they say YES, I tell them I am the Mr Winston Wolf of marketing communications.

Winston Wolf solves problems.

If "you've got a corpse in a car, minus a head, in a garage" then I am here to solve your problem.

What does that mean?

Continue reading "What is it that TrinityP3 do?" »

Brand Finance has recently completed its annual study on the 50 Most Valuable Australian Brands. It is available for download here.

In launching the second study of Australia’s 50 most valuable brand portfolios, Tim Heberden, Managing Director of Brand Finance Australia says:

“Intangible assets represent more than half of the value of corporate Australia, and brands are a significant source of intangible value. Some companies have shrugged off the downturn and added value to their brand portfolios - Woolworths is a prime example and moves into top spot. Unfortunately there is plenty of red ink amongst the Top 50, signifying declines in value. Despite some stand-out performers, Australian brands contribute a lower percentage of enterprise value than top international benchmarks.”

The Winner and Losers?

Continue reading "50 Most Valuable Australian Brands" »

In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers - creative, digital, media, direct marketing, public relations agencies etc.

Often marketers will invest a significant proportion of their fees across these suppliers with no way of being able to measure of manage the alignment of their efforts to maximise this investment.

In the past six months we have been demonstrating the Evalu8ing system both in Australia and around the world.

Today we can announce that the system is being used by IAS in South Africa. See the press release below.

IAS joins Evalu8UK and Navigare as consultant partners of Evalu8ing and we are currently in discussions with more consultants in Paris, London, New York and Singapore.

Evalu8ing has also been licensed by a major US financial services company for use across five countries and is being piloted by a major telecommunications company in Europe as well as several Australian based marketers across FMCG, automotive and financial services.

Continue reading "Evalu8ing collaboration and relationship improvement system expands globally" »