I was meeting yesterday with Florence Garnier from Marketing Efficiency in Paris and telling her how some people have difficulty understanding the multi-stakeholder group benefits of Evalu8ing compared to other systems in the market place.

Florence, who had previously worked at VT Scan and used the Aprais system, said she found it easy if you use personal relationships as a metaphor.

360 degree relationship systems like Aprais and Decideware are like looking into each others eyes and telling each other what you think of them.

Evalu8ing is to all stand together and ensure you are all looking in the same direction.

Could not put it any better myself.

The only thing I would add is that customer satisfaction surveys as simply asking your clients what they think of you and being told.

In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers - creative, digital, media, direct marketing, public relations agencies etc.

Often marketers will invest a significant proportion of their fees across these suppliers with no way of being able to measure of manage the alignment of their efforts to maximise this investment.

In the past six months we have been demonstrating the Evalu8ing system both in Australia and around the world.

Today we can announce that the system is being used by IAS in South Africa. See the press release below.

IAS joins Evalu8UK and Navigare as consultant partners of Evalu8ing and we are currently in discussions with more consultants in Paris, London, New York and Singapore.

Evalu8ing has also been licensed by a major US financial services company for use across five countries and is being piloted by a major telecommunications company in Europe as well as several Australian based marketers across FMCG, automotive and financial services.

Continue reading "Evalu8ing collaboration and relationship improvement system expands globally" »

What percentage of the potential of a business strategy do you think CEO believe is delivered during implementation?

90%? 80%? 70%?...

A paper from the Harvard Business Review was sent to me by my friend Shawn Callahan at Anecdote.

In it, there research shows that on average CEO believe just 63% of the potential return of a strategy is realised through the implementation.

It is called the Strategy-to-Performance gap.

Continue reading "Turning great strategy into great performance" »