Knowledge Centre – The Blog

Knowledge Centre – The Blog

Collection of the important insights, trends and issues we have encountered in our work with our clients.

Unlike a blog, this is not a collection of musings or things that caught our attention today.

Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.

This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.

Why Integrated Marketing Communications (IMC) continues to be relevant.

Why Integrated Marketing Communications (IMC) continues to be relevant.

The concept of Integrated Marketing Communications (IMC) has been around since the late 1980s and has been embraced and enhanced over the years by both marketers and agency partners. Despite today’s rapidly evolving business and digital landscape, Integrated Marketing Communications ...
Why we provide pitch advice to both agencies and marketing suppliers

Why we provide pitch advice to both agencies and marketing suppliers

For more than two decades, we have had the privilege of being in the centre of the action as our clients work through choosing the right agency for their needs. It could be a creative agency, media agency, PR firm, ...
The Top 10 Ethical Issues for Marketers in 2023

The Top 10 Ethical Issues for Marketers in 2023

Stay ahead of the curve in ethical marketing practice with this comprehensive guide from TrinityP3 to the top ethical issues facing the industry and how to navigate them with integrity. What is ethical marketing and why does it matter? Here ...
The Power of Data-Driven Marketing

The Power of Data-Driven Marketing

Data is the lifeblood of most organisations today. And data-driven marketing is the secret weapon in today’s marketing arsenal. Done well, it can power your marketing efforts. Done poorly, it can tangle resources, waste investment, and disengage prospects and customers ...
Agency Sizzle Reels – Potent Sales Tools, or Seriously Muddled Stories?

Agency Sizzle Reels – Potent Sales Tools, or Seriously Muddled Stories?

The human brain processes images 60,000 times faster than text, which justifies using imagery.  However, the brains of the person telling a story and the one listening to it synchronize and create a connection. That's why good stories make us empathize ...
10 personality types agencies may encounter in a new business pitch

10 personality types agencies may encounter in a new business pitch

One of the important factors in any pitch decision is how aligned the agency is to the advertiser’s culture. And while there can be some misunderstandings, it is important to make sure you know who you are pitching to, the ...
Why providing consultancy with integrity is more important than ever

Why providing consultancy with integrity is more important than ever

Consultants. They often get a bad rap, particularly in the marketing industry. The majority of the clients we work with are pretty happy. I would like to say that the majority of agencies we’ve worked with are – well, at ...
How do you pitch when you’re the incumbent agency?

How do you pitch when you’re the incumbent agency?

It sounds like the toughest gig in town. Your client has called a review of your agency – despite your best efforts – and you’ve been asked if you want to take part. You’re angry, scared and pumped in equal ...
Agency Search: the chemistry process and ten key questions to ask

Agency Search: the chemistry process and ten key questions to ask

TrinityP3 UK is a founder signatory of the Pitch Positive Pledge launched jointly by the IPA and ISBA in May 2022. We are strong supporters of the Pledge’s objective to reduce the negative effects of the traditional pitch process on ...
The Biggest Challenges Between Procurement and Marketing, and How to Address Them

Reaching Across the Aisles: The Biggest Challenges Between Procurement and Marketing, and How to Address Them

The concept of procurement and marketing teams working together in pitching or renegotiation of agency services carries, in my experience, a veneer of PC speak that often obscures the truth. Some common examples I generally hear repeated at the start ...
Learning Enough About Your Agencies to Make Meaningful Decisions

The Chemistry Conundrum: Learning Enough About Your Agencies to Make Meaningful Decisions

I’ve always found the term ‘Chemistry Session’ to be a complete misnomer. I use the term because it’s entered into pitching vernacular. And because the concept of ‘human chemistry’ exists. And because I can’t think of anything better myself that’s ...
Industrial, Logistics and Commercial Property Asset Manager Digital Transformation

Industrial, Logistics and Commercial Property Asset Manager Digital Transformation

Challenging problem A leading, global real asset management group reached out via its Australian entity. To identify the most suitable, scalable digital platform to deliver its requirements and look for a long-term digital agency partner to speed up website development ...

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Our Latest Podcast:

Managing Marketing: The Benefits Of In-House Creative Strategy And Design

Managing Marketing: The Benefits Of In-House Creative Strategy And Design

Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. As insiders at a major Australian beverage company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside. When the industry talks about in-house ...