Category Archives: agency remuneration / compensation

What happens when cost is more important than marketing value?

Posted on May 13, 2013 by Darren Woolley

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading →

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment | Tagged agency fees, agency remuneration, benchmarking, cost reduction, CPM, Darren Woolley, marketing value, media agency, media cost, wfa global marketing week | Leave a comment

The ultimate guide to APAC marketing management consultants

Posted on May 6, 2013 by Darren Woolley

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Tagged agency remuneration, agency roster, agency search, agency selection, APAC, Darren Woolley, marketing management, marketing procurement management, strategic marketing management | Leave a comment

5 ways to ensure efficient production estimate approvals

Posted on April 24, 2013 by Jodi Randall

This post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production services. With … Continue reading →

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, television & electronic production | Tagged agency estimate, agency remuneration, efficient estimate approvals, estimate approvals, jodi randall, production budget, production estimate, production management, production services | Leave a comment

Bian Que and the preventative approach to marketing process

Posted on April 22, 2013 by Darren Woolley

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged bian que, crisis management, Darren Woolley, marketing process, preventative marketing process, process optimisation, Procurement, remuneration benchmarking, supplier alignment | Leave a comment

Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

Posted on April 19, 2013 by Michael Smith

This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms Digital media trading used to be simple. There was a time; eons ago, when … Continue reading →

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, return on investment, social media & digital marketing | Tagged ad exchanges, agency trading desks, automated buying, data management platforms, demand side platforms, digital media trading, media agencies, michael smith, real time bidding | Leave a comment

Is the media industry all talk and no action?

Posted on April 10, 2013 by Darren Woolley

Posted in agency remuneration / compensation, agency solutions, industry news & trends, media planning & buying, social media & digital marketing | Tagged advertising agencies, advertising industry survey, media industry, media industry survey, media stakeholders, media value chain, mediascope, mumbrella360, TrinityP3 | 1 Comment

The ABC of getting agencies to collaborate with lessons from Dr Suess

Posted on March 6, 2013 by Darren Woolley

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, strategic management | Tagged agency collaboration, agency remuneration, agency rosters, client agency relationships, Collaboration, Darren Woolley, dr suess, Evalu8ing, strategic alignment | Leave a comment

Why do so many agencies take on revenue at the expense of profit?

Posted on February 20, 2013 by Nick Hand

This post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 15 years experience in advertising agency finance and operations. His expertise and knowledge covers the spectrum from large multi-national operations down to the boutique creative shop. A couple of weeks … Continue reading →

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing procurement, return on investment | Tagged agency finance, agency management, agency remuneration, agency reputation, Apple, nick hand, pitch process, revenue and profit | 8 Comments

Value-Based Pricing is a process, not a project

Posted on February 18, 2013 by Jon Manning

This post is by Jon Manning, Founder & Principal Consultant at Sans Prix, a management consulting firm that helps companies monetise the value of their products and services with smarter, value-based pricing strategies. In my last post, I talked about what Value-Based Pricing … Continue reading →