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Category Archives: case studies
How to change your media, creative and digital agency all at once
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency search & selection, agency solutions, case studies, marketing process optimisation, marketing procurement
Tagged agency review, agency roster, agency selection, chemistry workshops, collaborative concurrent pitch, creative agency, Darren Woolley, digital agency, media agency, pitch process
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The unexpected pitfalls of regional TVC production
This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. … Continue reading
The Globe Award judging criteria is also good for judging agency case studies
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
The real business cost of all of those back-to-back meetings
Over the summer (Southern hemisphere) I was checking out apps similar to the TrinityP3 Resource Rate Calculator Business App on the iTune App Store and came across this beauty from LBi, one of the hot digital shops (who in late … Continue reading
Posted in agency remuneration / compensation, case studies, industry news & trends, interesting observations, iPhone business app, marketing process optimisation
Tagged agency compensation, agency remuneration, business cost, case studies, coma app, Darren Woolley, iphone business app, process optimisation, Procurement, TrinityP3
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Save time and money by improving your advertising approval process
Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were eight people involved in … Continue reading
Posted in agency remuneration / compensation, agency solutions, case studies, marketing process optimisation, print production
Tagged advertising approval, agency compensation, agency remuneration, agency solutions, approval process, case studies, Darren Woolley, marketing process optimisation, print production, TrinityP3
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Case studies on how production assessments can add value to television advertising costs
Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with many of the agencies (as evidenced in this video introduction … Continue reading
Posted in agency solutions, case studies, strategic management, television & electronic production
Tagged agency solutions, case studies, Darren Woolley, production cost assessments, production cost estimates, production management, strategic management, Television production, TrinityP3
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Case studies on the mistakes advertisers make with their TV advertising productions
In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were unaware of the impact … Continue reading
Evalu8ing agency relationships in siloed marketing structures
Client Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to measure and manage these … Continue reading
CASE STUDY: Agency Remuneration Negotiation
Client Category: – Beverage Company Challenging Problem: The client had a process of annual negotiations where the agencies would respond to a scope of work with a proposal of resources and costs. But a recent rationalisation of the roster had … Continue reading
Posted in agency remuneration / compensation, case studies
Tagged agency remuneration, Case study, Compensation, negotiation, ROI
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