Category Archives: Evalu8ing – Relationship Performance Monitoring

How agency relationship evaluations reflect your management style

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

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The ABC of getting agencies to collaborate with lessons from Dr Suess

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, strategic management | Tagged , , , , , , , , | Leave a comment

Two different ways to assess and evaluate agency performance

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , , | 4 Comments

How to respond to misinformation that’s hurting your business

This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. I like to ask senior executives this simple question: is there a story going around your company that’s causing … Continue reading

Posted in Evalu8ing - Relationship Performance Monitoring, interesting observations, strategic management | Tagged , , , , , , , , , | 2 Comments

How superteams can help marketers to balance creative thinking and analysis

This post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes.  He is a consultant who specialises in marketing collaboration, partnerships and innovation. Marketers have always faced the delicate task of … Continue reading

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Ways to strengthen your collaboration culture

This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Collaboration is a skill and set of practices we are rarely taught. It’s something we learn on … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management | Tagged , , , , , , , , | 2 Comments

How to take a true 360 degree view of all of your advertising agencies and suppliers

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, return on investment, strategic management | Tagged , , , , , , , , , | Leave a comment

Do you have the right collaborative culture?

This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Does your organisation have a culture that works for the team, community and network types of collaboration? … Continue reading

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management | Tagged , , , , , , , , | Leave a comment

How can you collaborate more successfully?

This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Today we face an entirely new environment for innovation and getting things done. The days of the … Continue reading

Posted in agency solutions, customer relationship management, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , , , | Leave a comment

Breaking up (with your agency) is never easy I know

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

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Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement | Tagged , , , , , , , , , , | Leave a comment