The ABCs of getting your agencies to collaborate

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management | Comments Off

Why paying your agency for being nice to you is flawed

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement | Comments Off

How to get great insights on your incumbent agency

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Ever wondered how your incumbent agency is really doing or what areas you should be focusing on to help improve … Continue reading

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10 ways Marketing and Procurement can work together for better results

This post is by David Little, who has been working in Procurement Category Management for 12 years within FMCG, Telecoms and Consulting. He has a special interest in Marketing categories, Procurement Leadership and helping others develop their Procurement skills. To many … Continue reading

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Practical advice for multiple agency roster management

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

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7 New Year’s disciplines for Marketers managing Agencies

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, strategic management | Comments Off

Top 25 TrinityP3 strategic marketing management posts of 2013

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, customer relationship management, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Comments Off

5 common business email mistakes that will derail your relationships

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. One thing that constantly … Continue reading

Posted in customer relationship management, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations | Tagged , , , , , , , | Comments Off

A medical approach to marketing management – diagnosis then therapy

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, case studies, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged , , , , , , , | Comments Off

The City Model for structuring and managing your agency roster

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading

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Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations, marketing process optimisation, marketing procurement, strategic management | Tagged , , , , , , , , | 2 Comments