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Category Archives: Evalu8ing – Relationship Performance Monitoring
How agency relationship evaluations reflect your management style
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation
Tagged 360 degree feedback, agency performance, agency relationship, agency score card, Darren Woolley, Evalu8ing, evaluation process, gap analysis, management style, Procurement
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The ABC of getting agencies to collaborate with lessons from Dr Suess
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, strategic management
Tagged agency collaboration, agency remuneration, agency rosters, client agency relationships, Collaboration, Darren Woolley, dr suess, Evalu8ing, strategic alignment
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Two different ways to assess and evaluate agency performance
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged 360 degree review, agency client relationships, collaboration and performance, Darren Woolley, Evalu8ing, hainsight, marketing first forum, online evaluation tools, supplier relationship management
4 Comments
How to respond to misinformation that’s hurting your business
This post is by Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. I like to ask senior executives this simple question: is there a story going around your company that’s causing … Continue reading
Posted in Evalu8ing - Relationship Performance Monitoring, interesting observations, strategic management
Tagged Business strategy, management consulting, misinformation, robert cialdini, Shawn Callahan, social proof, stephan lewandowsky, storytelling, strategy formulation, strategy process
2 Comments
How superteams can help marketers to balance creative thinking and analysis
This post is by Andrew Armour. Andrew is the M.D. and Founder of Benchstone Limited and creator of CollaborationCafe and MarketingCafe programmes. He is a consultant who specialises in marketing collaboration, partnerships and innovation. Marketers have always faced the delicate task of … Continue reading
Ways to strengthen your collaboration culture
This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Collaboration is a skill and set of practices we are rarely taught. It’s something we learn on … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management
Tagged Anecdote, Collaboration, collaboration culture, collaboration skills, collaboration software, collaboration tools, community collaboration, network collaboration, Shawn Callahan
2 Comments
How to take a true 360 degree view of all of your advertising agencies and suppliers
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, return on investment, strategic management
Tagged 360 degree feedback, 360 degree review, advertising agencies and suppliers, agency collaboration, business relationships, Darren Woolley, Evalu8ing, stakeholder relationship management, supplier relationship management, TrinityP3
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Do you have the right collaborative culture?
This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Does your organisation have a culture that works for the team, community and network types of collaboration? … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management
Tagged Anecdote, collaborative culture, collaborative strategies, community collaboration, network collaboration, role of leadership, Shawn Callahan, strategic marketing management, team collaboration
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How can you collaborate more successfully?
This is a guest post from Shawn Callahan – Founder of Anecdote, a management consulting firm that uses its expertise in story to inspire enduring change. Today we face an entirely new environment for innovation and getting things done. The days of the … Continue reading
Posted in agency solutions, customer relationship management, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, social media & digital marketing, strategic management
Tagged collaborate successfully, Collaboration, mark schenk, nancy white, network collaboration, relationship management, Shawn Callahan, social technology, stakeholder management, types of collaboration
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Breaking up (with your agency) is never easy I know
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing procurement
Tagged agency management, agency rosters, agency transition, breaking up with your agency, Darren Woolley, incumbent agency, new agency, stakeholder management, supplier management, supplier relationship management, TrinityP3
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