Category Archives: Evalu8ing – Relationship Performance Monitoring

8 reasons for Evalu8ing your advertising agencies, rather than just survey them

Posted on March 12, 2012 by Darren Woolley

Eight Reasons For Evalu8ing Your Agencies (rather than just survey them) With more and more agencies and suppliers on most marketer’s rosters, having a fast, effective and easy way to be able to measure, manage and maximise these relationships is … Continue reading →

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring | Tagged agency monitoring, agency reviews, agency solutions, collaboration monitoring, Darren Woolley, performance monitoring, stakeholder relationships, strategic management, supplier management, supplier relationship management, TrinityP3 | Leave a comment

12 trends in strategic marketing management for 2012

Posted on January 23, 2012 by Darren Woolley

This first appeared as a guest blog in BizCommunity in South Africa and can be seen in full here. 2012 will be a year of solving the conundrums of marketing complexity. The world sitting in a now familiar state of uncertainty, … Continue reading →

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management | Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, media buying, media planning, relationship performance monitoring, social media and digital marketing, strategic management, strategic marketing management, TrinityP3 | Leave a comment

TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Posted on January 16, 2012 by Darren Woolley

2011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement management, client agency relationships, supplier performance … Continue reading →

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged advertising agencies, advertising production, agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing management, media benchmarking, strategic alignment, strategic management, strategic marketing management, TrinityP3 | Leave a comment

Delivering the benefits of greater collaboration and business strategy alignment

Posted on January 4, 2012 by Darren Woolley

With increasing complexity advertisers are finding limitations in relying on media and creative agencies as their main advertising providers. Today, most advertisers are juggling five or more providers including digital and direct marking, public relations, experiential, promotions companies and more. … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management | Tagged agency compensation, agency remuneration, agency solutions, business relationship management, business strategy alignment, Darren Woolley, Evalu8ing, relationship performance monitoring, strategic alignment, strategic management, TrinityP3 | Leave a comment

The power of aligning public relations and advertising in your marketing strategy

Posted on December 19, 2011 by Darren Woolley

These days, many consumers form their impressions of organisations, brands and products through what they read, hear and see in the editorial and news sections of the media as much as they do through paid advertising in the same media. … Continue reading →

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management | Tagged agency solutions, Darren Woolley, Evalu8ing, marketing process optimisation, Marketing strategy, public relations, relationship performance monitoring, strategic management, TrinityP3 | Leave a comment

Top 10 tips for fostering collaborative agency solutions

Posted on November 2, 2011 by Darren Woolley

With many projects requiring multiple channels of communication, marketers are managing many specialist agencies. This requires being able to manage these groups to maximise their collaboration and outputs. Most of the tips below are simply good project management skills, which … Continue reading →

Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management, Top 10 | Tagged agency solutions, creative development, Darren Woolley, Evalu8ing, marketing and advertising, process optimisation, relationship monitoring, strategic alignment, strategic management, TrinityP3 | Leave a comment

Most 360º client agency relationship systems are misleading

Posted on October 14, 2011 by Darren Woolley

I was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked them “what is it that you want to measure? Performance? Relationship? Level of collaboration?” The fact is that … Continue reading →

Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring | Tagged 360 systems, agency search, agency solutions, Australia, business strategy alignment, client agency relationships, Darren Woolley, marketing and advertising, performance benchmarking, strategic alignment, strategic management, TrinityP3 | Leave a comment

Putting Marketing First in strategic marketing management

Posted on October 4, 2011 by Darren Woolley

The Marketing First Forum is a eco-system of global strategic marketing consultants who are focusing on solving the issues facing the increasingly complex world of marketing and advertising. But more importantly, the public interface is a community of marketers, marketing … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, media planning & buying, print production, social media & digital marketing, television & electronic production | Tagged agency compensation, agency relationship management, agency roster, Darren Woolley, digital marketing management, marketing and advertising, marketing first forum, strategic marketing consultants, strategic marketing management, TrinityP3 | Leave a comment

Achieving collaboration in client agency relationships

Posted on August 27, 2011 by Darren Woolley

Marketers are finding themselves managing an increasing number of specialist service providers and are struggling to achieve the level of collaboration and alignment they need. Here are five key requirements for having competitive companies work together.
Continue reading →

Posted in Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation | Tagged agency compensation, agency remuneration, agency solutions, business strategy alignment, client agency relationships, Darren Woolley, strategic marketing consultants, TrinityP3 | Leave a comment

The Important Difference Between Collaboration, Relationship and Performance Benchmarking

Posted on June 30, 2011 by Darren Woolley

Many people use terms such as relationship, collaboration and performance benchmarking interchangeably and yet there are important distinctions between them. All three are important in the management and optimization of the agency / marketers interaction but each one is measuring a different, perhaps subtle, but important attribute of this interaction.
Continue reading →