-
Tags
Adnews Advertising Agencies agency agency compensation agency remuneration agency search agency selection agency solutions alignment Australia benchmarking business strategy alignment carbon Collaboration Compensation Creative Darren Woolley Digital emissions Evalu8ing Marketing marketing and advertising marketing process optimisation media media buying media planning performance pitch process optimisation Procurement production remuneration scope of work selection social media strategic alignment strategic management strategic marketing consulting strategic marketing management television Television production TrinityP3 TV valueCategories
- agency remuneration / compensation
- agency search & selection
- agency solutions
- case studies
- customer relationship management
- data & direct marketing
- Evalu8ing – Relationship Performance Monitoring
- green marketing & sustainability
- industry news & trends
- interesting observations
- iPhone business app
- marketing process optimisation
- media planning & buying
- print production
- resource rate calculator
- social media & digital marketing
- strategic management
- television & electronic production
- Top 10
- Uncategorized
Blog Archives
- May 2012 (10)
- April 2012 (11)
- March 2012 (13)
- February 2012 (13)
- January 2012 (12)
- December 2011 (10)
- November 2011 (13)
- October 2011 (14)
- September 2011 (12)
- August 2011 (8)
- July 2011 (3)
- June 2011 (6)
- May 2011 (3)
- April 2011 (4)
- March 2011 (8)
- February 2011 (10)
- January 2011 (8)
- December 2010 (8)
- November 2010 (9)
- October 2010 (3)
- September 2010 (5)
- August 2010 (3)
- July 2010 (5)
- June 2010 (9)
- May 2010 (17)
- April 2010 (15)
- March 2010 (17)
- December 2009 (4)
- November 2009 (1)
- October 2009 (13)
- September 2009 (1)
- August 2009 (1)
- July 2009 (4)
- June 2009 (3)
- May 2009 (2)
- April 2009 (3)
- March 2009 (5)
- February 2009 (3)
- January 2009 (2)
- November 2008 (3)
- October 2008 (3)
- September 2008 (1)
- August 2008 (5)
- July 2008 (4)
- June 2008 (1)
- May 2008 (5)
- April 2008 (8)
- March 2008 (1)
- November 2007 (4)
- October 2007 (2)
- September 2007 (4)
- March 2007 (4)
- February 2007 (5)
- December 2006 (1)
- November 2006 (6)
- October 2006 (7)
- September 2006 (16)
- August 2006 (25)
- July 2006 (5)
- April 2006 (8)
-
Category Archives: Evalu8ing – Relationship Performance Monitoring
Five reasons agency compensation should not be relationship based
Don’t get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ANA Marketing Financial Management Conference last week in Phoenix, Arizona, there was a presentation by Sarah Armstrong from Coca Cola on Value Based Agency Compensation
Continue reading
Posted in agency remuneration / compensation, Evalu8ing - Relationship Performance Monitoring, industry news & trends, interesting observations
Tagged Advertising, agency compensation, agency monitoring, agency solutions, business strategy alignment, communications, Marketing, operations assessment, strategic marketing consulting, TrinityP3
Leave a comment
Evalu8ing agency relationships in siloed marketing structures
Client Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to measure and manage these … Continue reading
What is the benefit of Evalu8ing in managing relationships between agencies and marketers?
Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? What do agencies think? … Continue reading
What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?
Many contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It is important to recognise … Continue reading
Why self assessment surveys are flawed in client / agency relationships
When British drivers were asked to assess driving ability in a survey: 1. 40% rated the overall standard of driving as bad but only 2% rated their own driving as bad 2. 24% rated the overall standard of driving as … Continue reading
Challenges facing marketers in managing their agency relationships
This is a modern marketing fairytale I presented on August 19 2010 at the AANA Hothouse on Agency / Client Relationships held at Cockle Bay, Sydney, NSW. (Photos of the day) It tells of the challenges marketers face in managing … Continue reading
Posted in agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation
Tagged AANA, Advertising, agency, alignment, Client, Collaboration, Darren Woolley, Evalu8ing, Hothouse, Marketing, relationship, TrinityP3
2 Comments
The importance of collaboration between companies
Ranjay Gulati, Harvard Business School professor and author of “Reorganize for Resilience: Putting Customers at the Center of Your Business,” recently spoke at the American Chamber of Commerce in Hong Kong. Katharine Schafli, Business Director at TrinityP3 Hong Kong was … Continue reading
How can the relationship between procurement, marketing and agencies be improved?
At the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve outputs (results). Here, Bruno … Continue reading
How do your agencies see you and your marketing team?
Everyone sits in meetings discussing work in progress, presenting concepts, discussing ideas, providing feedback etc, but how does your agency or agencies really feel. Here is a very clever view of the relationship from the agency’s perspective using the wilds … Continue reading
Subscribe
Vimeo
Youtube
Facebook
Twitter
LinkedIn
RSS
Slideshare
Reviewed Books
Four Square
Google Maps
Google+
Thanks for visiting the TrinityP3 Blog. We welcome your comments. Please understand this is a moderated blog. All comments will be reviewed prior to posting. As a result, there will be a delay in the posting of comments. Not all comments will be posted. Comments may also be removed after they are posted. Please see our Terms of Use for more information.