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Category Archives: industry news & trends
ANA Marketing Financial Management Conference, Boca Raton, Florida – Final Day
The final day of the conference closed with a focus on the challenges shared by the CFO and the CMO, courtesy of IBM, the challenges of managing global marketing services and the on-going challenges of agency remuneration, or as the … Continue reading
ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2
Global growth will continue to be patchy, so how do we maximise the opportunities. Today was about obtaining a view of the world from four very different perspectives: The economic perspective – John Swadener, PwC & Larry Cristini, Eurasia Group … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation
Tagged agency consolidation, ana marketing, Darren Woolley, Financial Management, hans melotte, john swadener, larry cristini, managing multiple agencies, marketing procurement, Marketing strategy, martin sorrell, paul matsen, strategic alignment, TrinityP3
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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1
The pre-conference session kicked off with a presentation on the “maturation of marketing procurement” detailed in a session presented by Steve Lightfoot from the WFA and Paul Duxbury from SPIRE Worldwide. Through research and case studies developed between the WFA … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation
Tagged agency remuneration, agency solutions, ana marketing, Darren Woolley, direct procurement, Financial Management, marketing procurement, spire worldwide, strategic management, TrinityP3, wfa
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Advertising industry addresses negative connotation, but it could be too little too late
Katharine Schafli, Business Director at TrinityP3 Hong Kong sent me a link to this story in AdWeek titled “Advertising gets face lift to attract young talent”. Andrew McMains reports that the 4As and advertising agency Arnold Worldwide are addressing the … Continue reading
Poor manners leads to poor business strategic alignment with suppliers
I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to poor communication, poor alignment and a large waste of time, effort and resources. There have been more than a handful … Continue reading
When marketing pitch consultants get agency remuneration wrong
Had a phone call the other day from an agency CEO. It seems that they are in negotiations with a potential client and another consultant (a competitor) is managing the process. The consultant has proposed annual billable hours of 2000 … Continue reading
Posted in agency remuneration / compensation, agency search & selection, industry news & trends, iPhone business app, resource rate calculator
Tagged agency remuneration, agency search, agency selection, agency solutions, billable hours, Darren Woolley, iphone business app, marketing pitch, pitch consultants, resource rate, TrinityP3
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Why your low advertising print cost does not necessarily mean great value
When talking with many procurement and sourcing professionals about marketing procurement, one the the first areas they review is Business Printing, which includes advertising and marketing related printing. It is seen as the low hanging fruit and an area for … Continue reading
Posted in agency solutions, industry news & trends, interesting observations, print production
Tagged advertising and marketing, advertising print cost, agency solutions, business printing, cost benchmarking, Darren Woolley, marketing procurement, print production, strategic management, TrinityP3
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Shooting your next television commercial off-shore has never been more affordable
Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the Australian dollar is high … Continue reading
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