Category Archives: industry news & trends

ANA Marketing Financial Management Conference, Boca Raton, Florida – Final Day

Posted on May 11, 2012 by Darren Woolley

The final day of the conference closed with a focus on the challenges shared by the CFO and the CMO, courtesy of IBM, the challenges of managing global marketing services and the on-going challenges of agency remuneration, or as the … Continue reading →

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 3

Posted on May 10, 2012 by Darren Woolley

The focus is on profitability and margins not costs and price today with a view of the industry from Wall Street by Brian Wieser, Pivotal Research and a panel discussion on Media Trading Desks and a discussion on Media Audits … Continue reading →

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2

Posted on May 9, 2012 by Darren Woolley

Global growth will continue to be patchy, so how do we maximise the opportunities. Today was about obtaining a view of the world from four very different perspectives: The economic perspective – John Swadener, PwC & Larry Cristini, Eurasia Group … Continue reading →

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ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 1

Posted on May 8, 2012 by Darren Woolley

The pre-conference session kicked off with a presentation on the “maturation of marketing procurement” detailed in a session presented by Steve Lightfoot from the WFA and Paul Duxbury from SPIRE Worldwide. Through research and case studies developed between the WFA … Continue reading →

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A fresh approach on how to use “paid, earned and owned” media

Posted on April 27, 2012 by Darren Woolley

The terms paid, earned and owned media are fairly well established in the parlance of marketing and especially media and channel strategy. But recently in NYC at the WFA Global Marketer Conference I saw this research presentation by Initiative Media … Continue reading →

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Advertising industry addresses negative connotation, but it could be too little too late

Posted on April 18, 2012 by Darren Woolley

Katharine Schafli, Business Director at TrinityP3 Hong Kong sent me a link to this story in AdWeek titled “Advertising gets face lift to attract young talent”. Andrew McMains reports that the 4As and advertising agency Arnold Worldwide are addressing the … Continue reading →

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Poor manners leads to poor business strategic alignment with suppliers

Posted on April 13, 2012 by Darren Woolley

I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to poor communication, poor alignment and a large waste of time, effort and resources. There have been more than a handful … Continue reading →

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When marketing pitch consultants get agency remuneration wrong

Posted on April 2, 2012 by Darren Woolley

Had a phone call the other day from an agency CEO. It seems that they are in negotiations with a potential client and another consultant (a competitor) is managing the process. The consultant has proposed annual billable hours of 2000 … Continue reading →

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Why your low advertising print cost does not necessarily mean great value

Posted on March 28, 2012 by Darren Woolley

When talking with many procurement and sourcing professionals about marketing procurement, one the the first areas they review is Business Printing, which includes advertising and marketing related printing. It is seen as the low hanging fruit and an area for … Continue reading →

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Shooting your next television commercial off-shore has never been more affordable

Posted on March 16, 2012 by Darren Woolley

Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the Australian dollar is high … Continue reading →

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