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Category Archives: industry news & trends
Ten tips for managing advertising production costs more effectively
It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of us as production consultants. … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, print production, social media & digital marketing, strategic management, television & electronic production, Top 10
Tagged advertising production, agency solutions, cost assessments, Darren Woolley, digital production, managing advertising production, marketing process optimisation, production benchmarking, production costs, strategic management, TrinityP3
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Improved creative agency selection using strategic workshops
Since 2007 we have been offering our clients an improved and more effective way for selecting their strategic and creative advertising agencies. The Strategic Workshop approach has provided agencies and our clients with a methodology for really being able to … Continue reading
Posted in agency search & selection, agency solutions, industry news & trends, strategic management
Tagged agency remuneration, agency search, agency selection, agency solutions, creative agency selection, Darren Woolley, strategic management, strategic planning, strategic workshop, TrinityP3
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As part of good advertising process, do you protect your brand from Google?
Taking a trade mark on your brand is part of the advertising process to protect your brand from competitors. But in this guest post from the team at 1Place Patent Attorneys & Solicitors, it appears your trademark may not completely … Continue reading
Posted in industry news & trends, interesting observations, marketing process optimisation
Tagged advertising process, Darren Woolley, google adwords, marketing process optimisation, registered trademarks, strategic marketing consulting, strategic marketing management, trade mark, TrinityP3
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Protecting the outputs of the advertising process because they’re worth it
Often we have discussions about the value of the creative product with both marketers and their agencies and yet often little consideration is given to protecting these assets of the advertising process. In this guest post from the team at … Continue reading
The changing role of intellectual property in client agency relationships
There are often discussions in the industry regarding the charging of fees for intellectual property. Most of the contracts we see have the agency assign their IP on the payment of the project or retainer fee. The issue is that … Continue reading
Achieving business strategy alignment between the CFO and the CMO
Business strategy alignment can be hindered by a lack of understanding between CFOs and CMOs. Here we look at the results of a survey in Marketing Magazine UK which uncovers some interesting attitudes.
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Leading Strategic Marketing Consultant in Australia’s AdNews Power 50
Once again Darren Woolley, MD of TrinityP3 features in the AdNews Power 50. Darren is compared to the character from Pulp Fiction – Winston “The Wolf” Wolfe (Harvey Keitel) as the strategic marketing consultant and agency solutions specialist called on to save the day.
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Calculating agency compensation on your iPhone with TrinityP3′s new iPhone app
Calculate agency compensation using a new iPhone App developed by TrinityP3. The TrinityP3 Resource Rate Calculator App will allow users to calculate overhead and profit multiples on direct salary costs and much more.
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Agency Solutions offered by Mumbrella 360 Manifesto
Agency Solutions from Mumbrella 360 Manifesto – People, post-broadcast planning, agency and media owner relationships, social media, client and agency relationships, data, technology and systems, remuneration.
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Posted in industry news & trends
Tagged 360, agency, agency solutions, Client, manifesto, media, Mumbrella, post-broadcast planning, Relationships, remuneration, social media, Technology, TrinityP3
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