Category Archives: industry news & trends

The real business cost of all of those back-to-back meetings

Posted on March 14, 2012 by Darren Woolley

Over the summer (Southern hemisphere) I was checking out apps similar to the TrinityP3 Resource Rate Calculator Business App on the iTune App Store and came across this beauty from LBi, one of the hot digital shops (who in late … Continue reading →

Posted in agency remuneration / compensation, case studies, industry news & trends, interesting observations, iPhone business app, marketing process optimisation | Tagged agency compensation, agency remuneration, business cost, case studies, coma app, Darren Woolley, iphone business app, process optimisation, Procurement, TrinityP3 | 2 Comments

How marketers can exploit the full power of stories for brand and business strategy alignment

Posted on March 9, 2012 by Darren Woolley

Storytelling in marketing is a hot topic, with   a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories around their products that people naturally want to be part of. Books … Continue reading →

Posted in customer relationship management, industry news & trends, interesting observations, strategic management | Tagged advertising and marketing, Australia, brand image, business strategy alignment, customer relationship management, Darren Woolley, storytelling in marketing, strategic alignment, strategic management, TrinityP3 | 1 Comment

What is the best media buying strategy – buy early or buy late?

Posted on March 7, 2012 by Darren Woolley

Recently John Steedman, Chairman CEO of WPP Group M Asia Pacific, said at the AANA Congress that “a conservative approach from advertisers has created the shortest advertising market he has seen in a long time”. So while the cost penalties … Continue reading →

Posted in industry news & trends, interesting observations, media planning & buying, social media & digital marketing, strategic management | Tagged advertising market, Darren Woolley, media benchmarking, media buying, media planning, media properties, media strategy, strategic management, television advertising, TrinityP3, tv advertising | Leave a comment

When should agencies plan and buy media and when should advertisers

Posted on March 2, 2012 by Darren Woolley

Media planning and buying are usually undertaken by the media agency, but in recent discussions with marketers here and with global marketers in Europe and North America, there is an increasing question on why media buying should be in the … Continue reading →

Posted in agency solutions, industry news & trends, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Tagged agency solutions, Darren Woolley, Digital Marketing, marketing and advertising, marketing process optimisation, media agency, media buying, media planning, social media marketing, strategic management, TrinityP3 | Leave a comment

Strategic business alignment requires closing the gaps between the CXOs

Posted on February 29, 2012 by Darren Woolley

Our Business Director in Melbourne, Tony Quail, sent me this article from CFO.com with the headline: Finance vs. Marketing - Why they still don’t see eye to eye on measures of return. I have always been interested in the perception of misalignment between … Continue reading →

Posted in industry news & trends, interesting observations, strategic management | Tagged cfo, CMO, Darren Woolley, marketing management, marketing roi, return on investment, roi measurement, strategic alignment, strategic business alignment, strategic management, TrinityP3 | Leave a comment

Social media clearly explained via #donuts and promoted on social media

Posted on February 8, 2012 by Darren Woolley

There is a photograph doing the rounds of social media today (Twitter, Facebook, Instagram, FourSquare, YouTube, LinkedIn, Pinterest, Last FM and Google + etc) and it was done by @threeshipsmedia They posted a blog For those who don’t know @threeshipsmedia is … Continue reading →

Posted in industry news & trends, interesting observations, social media & digital marketing | Tagged Darren Woolley, Digital Marketing, donuts, facebook, instagram, social media, social media marketing, three ships media, TrinityP3, Twitter, viral advertising, viral content | Leave a comment

Ten tips for managing advertising production costs more effectively

Posted on January 25, 2012 by Darren Woolley

It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of us as production consultants. … Continue reading →

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged advertising production, agency solutions, cost assessments, Darren Woolley, digital production, managing advertising production, marketing process optimisation, production benchmarking, production costs, strategic management, TrinityP3 | Leave a comment

12 trends in strategic marketing management for 2012

Posted on January 23, 2012 by Darren Woolley

This first appeared as a guest blog in BizCommunity in South Africa and can be seen in full here. 2012 will be a year of solving the conundrums of marketing complexity. The world sitting in a now familiar state of uncertainty, … Continue reading →

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management | Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, media buying, media planning, relationship performance monitoring, social media and digital marketing, strategic management, strategic marketing management, TrinityP3 | Leave a comment

Improved creative agency selection using strategic workshops

Posted on December 2, 2011 by Darren Woolley

Since 2007 we have been offering our clients an improved and more effective way for selecting their strategic and creative advertising agencies. The Strategic Workshop approach has provided agencies and our clients with a methodology for really being able to … Continue reading →

Posted in agency search & selection, agency solutions, industry news & trends, strategic management | Tagged agency remuneration, agency search, agency selection, agency solutions, creative agency selection, Darren Woolley, strategic management, strategic planning, strategic workshop, TrinityP3 | 4 Comments

As part of good advertising process, do you protect your brand from Google?

Posted on September 30, 2011 by Darren Woolley

Taking a trade mark on your brand is part of the advertising process to protect your brand from competitors. But in this guest post from the team at 1Place Patent Attorneys & Solicitors, it appears your trademark may not completely … Continue reading →