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Category Archives: interesting observations
Why collaboration can simply lead to more meetings and not great business strategy alignment
I recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their roster. The ideas that … Continue reading
Posted in interesting observations, marketing process optimisation, strategic management
Tagged agency roster, business strategy alignment, Darren Woolley, marketing management, marketing process optimisation, strategic alignment, strategic management, strategic marketing management, TrinityP3
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If structure follows strategy how is marketing strategically positioned in your organisation?
Last week I went along to speak to a financial services advertiser at their six monthly marketing planning day. They asked me to talk about the various types of marketing departments. When they called me and asked if I could … Continue reading
The power of aligning public relations and advertising in your marketing strategy
These days, many consumers form their impressions of organisations, brands and products through what they read, hear and see in the editorial and news sections of the media as much as they do through paid advertising in the same media. … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, Darren Woolley, Evalu8ing, marketing process optimisation, Marketing strategy, public relations, relationship performance monitoring, strategic management, TrinityP3
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How the scientific method can be used to ‘test and learn’ marketing strategy
When I was doing my Bachelor of Applied Science at RMIT, our first year included a study unit on the Theory of Science and the Scientific Method. In this unit we read Darwin’s The Origin of Species and discussed the … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, strategic management
Tagged agency solutions, Darren Woolley, marketing budget, marketing plan, marketing process optimisation, Marketing strategy, scientific method, strategic management, test and learn, TrinityP3
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Achieving business strategy alignment starts with a common language
My friend and colleague Clement Toulemonde recently shared a list of phrases commonly used in English language that are often misinterpreted by the listener. I suddenly realised that this happens often in meetings between marketers and their agencies. The cause is … Continue reading
Lack of financial acumen may stop marketing being aligned to business strategy
I have written before about the perception of marketing by CEOs (73% of CEOs think marketers lack business credibility) and CFOs (‘Being “good for the brand” is not a business case) in organisations, but two things this week made we wonder if … Continue reading
Top Advertising Agency IP – Going Cheap or Creating Value?
There are often mis-informed discussions in agencies and marketing departments about copyright. In this guest post from our friends at 1Place Patent Attorneys & Solicitors, they make important distinctions about copyright and provide some invaluable recommendations on ways to work … Continue reading
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