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Category Archives: interesting observations
Poor manners leads to poor business strategic alignment with suppliers
I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to poor communication, poor alignment and a large waste of time, effort and resources. There have been more than a handful … Continue reading
Turning advertising production costs into financial assets
One of the most overlooked assets are the digital assets created by the advertiser’s agency, design companies and direct marketing companies. It seems that for many advertisers the production process is a consumable one, with new advertising created with each … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, print production, strategic management, television & electronic production
Tagged advertising production costs, agency solutions, cost benchmarking, Darren Woolley, digital assets, digital benchmarking, marketing process optimisation, strategic management, TrinityP3
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Another reason why marketers and procurement should engage a search consultant
Apart for knowing the industry and having knowledge of the agencies and their capabilities, culture and conflicts, search consultants are able to act on an advertisers behalf without alerting the industry to a possible review. Recently this story appeared in … Continue reading
Why your low advertising print cost does not necessarily mean great value
When talking with many procurement and sourcing professionals about marketing procurement, one the the first areas they review is Business Printing, which includes advertising and marketing related printing. It is seen as the low hanging fruit and an area for … Continue reading
Posted in agency solutions, industry news & trends, interesting observations, print production
Tagged advertising and marketing, advertising print cost, agency solutions, business printing, cost benchmarking, Darren Woolley, marketing procurement, print production, strategic management, TrinityP3
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Why at a time of massive marketing change you need to consider alternative strategies
Every marketer is coming to grips with the current rapid advances in technology and associated social changes. But does the statement, “We’ve always done it that way” ring any bells? Here is a story about how this philosophy or approach … Continue reading
Creativity is a skill and not magic, genetically inherited, or a blessing from God
Marketers will often tell me that they do not care where the big idea comes from. Well it seems it truly can come from anywhere. My colleague and the co-founder of the Marketing FIRST Forum, Dan Hestbaek sent me this … Continue reading
Shooting your next television commercial off-shore has never been more affordable
Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the Australian dollar is high … Continue reading
The real business cost of all of those back-to-back meetings
Over the summer (Southern hemisphere) I was checking out apps similar to the TrinityP3 Resource Rate Calculator Business App on the iTune App Store and came across this beauty from LBi, one of the hot digital shops (who in late … Continue reading
Posted in agency remuneration / compensation, case studies, industry news & trends, interesting observations, iPhone business app, marketing process optimisation
Tagged agency compensation, agency remuneration, business cost, case studies, coma app, Darren Woolley, iphone business app, process optimisation, Procurement, TrinityP3
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How marketers can exploit the full power of stories for brand and business strategy alignment
Storytelling in marketing is a hot topic, with a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories around their products that people naturally want to be part of. Books … Continue reading
Posted in customer relationship management, industry news & trends, interesting observations, strategic management
Tagged advertising and marketing, Australia, brand image, business strategy alignment, customer relationship management, Darren Woolley, storytelling in marketing, strategic alignment, strategic management, TrinityP3
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