Category Archives: interesting observations

What is the best media buying strategy – buy early or buy late?

Posted on March 7, 2012 by Darren Woolley

Recently John Steedman, Chairman CEO of WPP Group M Asia Pacific, said at the AANA Congress that “a conservative approach from advertisers has created the shortest advertising market he has seen in a long time”. So while the cost penalties … Continue reading →

Posted in industry news & trends, interesting observations, media planning & buying, social media & digital marketing, strategic management | Tagged advertising market, Darren Woolley, media benchmarking, media buying, media planning, media properties, media strategy, strategic management, television advertising, TrinityP3, tv advertising | Leave a comment

Strategic business alignment requires closing the gaps between the CXOs

Posted on February 29, 2012 by Darren Woolley

Our Business Director in Melbourne, Tony Quail, sent me this article from CFO.com with the headline: Finance vs. Marketing - Why they still don’t see eye to eye on measures of return. I have always been interested in the perception of misalignment between … Continue reading →

Posted in industry news & trends, interesting observations, strategic management | Tagged cfo, CMO, Darren Woolley, marketing management, marketing roi, return on investment, roi measurement, strategic alignment, strategic business alignment, strategic management, TrinityP3 | Leave a comment

How to use the TrinityP3 resource rate calculators iPhone Business App to get a pay rise

Posted on February 27, 2012 by Darren Woolley

I was having a coffee with a friend who was a recently-redundant creative director at one of the larger agencies around town. He had decided to now go out on his own, funded by the redundancy package from the agency. … Continue reading →

Posted in agency remuneration / compensation, interesting observations, iPhone business app, resource rate calculator | Tagged agency compensation, agency remuneration, annual salary, billable hours, Darren Woolley, get a pay rise, iphone business app, resource rate, resource rate calculator, TrinityP3 | Leave a comment

How to save your advertising production costs by defining your requirements up front

Posted on February 22, 2012 by Darren Woolley

No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process rather than in … Continue reading →

Posted in interesting observations, marketing process optimisation, print production, social media & digital marketing, television & electronic production | Tagged advertising production, agency solutions, cost reduction, Darren Woolley, marketing process optimisation, print production, production costs, production process, TrinityP3, tv production | Leave a comment

Social media clearly explained via #donuts and promoted on social media

Posted on February 8, 2012 by Darren Woolley

There is a photograph doing the rounds of social media today (Twitter, Facebook, Instagram, FourSquare, YouTube, LinkedIn, Pinterest, Last FM and Google + etc) and it was done by @threeshipsmedia They posted a blog For those who don’t know @threeshipsmedia is … Continue reading →

Posted in industry news & trends, interesting observations, social media & digital marketing | Tagged Darren Woolley, Digital Marketing, donuts, facebook, instagram, social media, social media marketing, three ships media, TrinityP3, Twitter, viral advertising, viral content | Leave a comment

What’s all this bull about agency billings? – A misleading measure of agency performance

Posted on February 3, 2012 by Darren Woolley

Many people in the media still use media billings to indicate the size of the account or the size of the agency. Check out Mumbrella, or AdNews, B&T or even The Australian and The Financial Review. Even overseas, Advertising Age … Continue reading →

Posted in agency remuneration / compensation, agency solutions, interesting observations | Tagged agency billings, agency compensation, agency contract, agency performance, agency remuneration, agency solutions, Darren Woolley, media buying, print revenue, strategic management, TrinityP3 | Leave a comment

12 trends in strategic marketing management for 2012

Posted on January 23, 2012 by Darren Woolley

This first appeared as a guest blog in BizCommunity in South Africa and can be seen in full here. 2012 will be a year of solving the conundrums of marketing complexity. The world sitting in a now familiar state of uncertainty, … Continue reading →

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management | Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, media buying, media planning, relationship performance monitoring, social media and digital marketing, strategic management, strategic marketing management, TrinityP3 | Leave a comment

TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Posted on January 16, 2012 by Darren Woolley

2011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement management, client agency relationships, supplier performance … Continue reading →

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged advertising agencies, advertising production, agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing management, media benchmarking, strategic alignment, strategic management, strategic marketing management, TrinityP3 | Leave a comment

Why collaboration can simply lead to more meetings and not great business strategy alignment

Posted on December 23, 2011 by Darren Woolley

I recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their roster. The ideas that … Continue reading →

Posted in interesting observations, marketing process optimisation, strategic management | Tagged agency roster, business strategy alignment, Darren Woolley, marketing management, marketing process optimisation, strategic alignment, strategic management, strategic marketing management, TrinityP3 | 2 Comments

If structure follows strategy how is marketing strategically positioned in your organisation?

Posted on December 21, 2011 by Darren Woolley

Last week I went along to speak to a financial services advertiser at their six monthly marketing planning day. They asked me to talk about the various types of marketing departments. When they called me and asked if I could … Continue reading →