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Category Archives: marketing process optimisation
How engagement agreements improve your agency interactions
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Advertising Climate Change – solving the square peg, round hole dilemma
Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. There are 24 metaphors in … Continue reading
Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management
Tagged advertising climate change, Branded content, Digital media, ecommerce, gamification, Jon Bradshaw, new marketing landscape, relationship building, story telling, system building
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What happens when cost is more important than marketing value?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment
Tagged agency fees, agency remuneration, benchmarking, cost reduction, CPM, Darren Woolley, marketing value, media agency, media cost, wfa global marketing week
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A simple guide to choosing the right content management system
This post is by Paul Kent – a Senior Consultant at TrinityP3. Paul has over fifteen years experience in the media and advertising industry in both Europe and Australia. His career has spanned across both the agency and media side of the business … Continue reading
Posted in data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, mobile marketing, social media & digital marketing, strategic management
Tagged concrete5, content management system, Digital Marketing, drupal, joomla, modx, paul kent, website cms, wordpress
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The ROI of TrinityP3′s 300% website visitor growth explained
This post is by Mike Morgan, Founder and Director of High Profile Enterprises. Mike is also Content Director for TrinityP3 and has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011. If you have … Continue reading
Posted in interesting observations, marketing process optimisation, return on investment, social media & digital marketing, strategic management
Tagged content marketing, digital ROI, google organic, growth in revenue, mike morgan, search engine optimisation, social media marketing, unique visitors, website visitor growth
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Advertising climate change – are we all in denial?
Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. There are 24 metaphors … Continue reading
Posted in data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, strategic management, television & electronic production
Tagged advertising and marketing, al gore, brand positioning, Climate Change, Digital Marketing, Jon Bradshaw, marketing landscape, media consumption, television advertising
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Conquering the time management challenge for marketers
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
How to change your media, creative and digital agency all at once
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency search & selection, agency solutions, case studies, marketing process optimisation, marketing procurement
Tagged agency review, agency roster, agency selection, chemistry workshops, collaborative concurrent pitch, creative agency, Darren Woolley, digital agency, media agency, pitch process
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5 ways to ensure efficient production estimate approvals
This post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production services. With … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, television & electronic production
Tagged agency estimate, agency remuneration, efficient estimate approvals, estimate approvals, jodi randall, production budget, production estimate, production management, production services
2 Comments
Bian Que and the preventative approach to marketing process
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged bian que, crisis management, Darren Woolley, marketing process, preventative marketing process, process optimisation, Procurement, remuneration benchmarking, supplier alignment
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