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Category Archives: marketing procurement
Marketers should set production budgets or pay the consequences
This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. … Continue reading
Procurement process: get all agencies in for a pitch Q&A?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, marketing procurement, strategic management
Tagged agency review, agency search, agency selection, creative agency tender, Darren Woolley, government procurement, pitch Q&A, procurement process, tender process
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How engagement agreements improve your agency interactions
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
What happens when cost is more important than marketing value?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment
Tagged agency fees, agency remuneration, benchmarking, cost reduction, CPM, Darren Woolley, marketing value, media agency, media cost, wfa global marketing week
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A simple guide to choosing the right content management system
This post is by Paul Kent – a Senior Consultant at TrinityP3. Paul has over fifteen years experience in the media and advertising industry in both Europe and Australia. His career has spanned across both the agency and media side of the business … Continue reading
Posted in data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, mobile marketing, social media & digital marketing, strategic management
Tagged concrete5, content management system, Digital Marketing, drupal, joomla, modx, paul kent, website cms, wordpress
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How to change your media, creative and digital agency all at once
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency search & selection, agency solutions, case studies, marketing process optimisation, marketing procurement
Tagged agency review, agency roster, agency selection, chemistry workshops, collaborative concurrent pitch, creative agency, Darren Woolley, digital agency, media agency, pitch process
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5 ways to ensure efficient production estimate approvals
This post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production services. With … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, television & electronic production
Tagged agency estimate, agency remuneration, efficient estimate approvals, estimate approvals, jodi randall, production budget, production estimate, production management, production services
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Bian Que and the preventative approach to marketing process
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged bian que, crisis management, Darren Woolley, marketing process, preventative marketing process, process optimisation, Procurement, remuneration benchmarking, supplier alignment
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Navigating the murky media waters of RTB, DSPs, DMPs and ATDs
This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms Digital media trading used to be simple. There was a time; eons ago, when … Continue reading
Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, return on investment, social media & digital marketing
Tagged ad exchanges, agency trading desks, automated buying, data management platforms, demand side platforms, digital media trading, media agencies, michael smith, real time bidding
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