Category Archives: media planning & buying

Is marketing spend volume king or does procurement have it wrong?

Posted on June 19, 2013 by Richard Woodford

This post is by Richard Woodford who is the founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, News International and was Chairman of the … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, marketing procurement, media planning & buying, print production, return on investment, strategic management | Tagged category managers, category spend, marketing savings, marketing spend, Procurement, procurement management, richard woodford, spend analysis | Leave a comment

Insights from the State of the Media industry survey

Posted on June 17, 2013 by Denise Shrivell

This post is by Denise Shrivell, Founder of MediaScope which offers a growing range of resources & services for marketers, agencies, media owners and advertising sales specialists. Just after Mumbrella360 last year I first met Darren Woolley over a coffee. 12 … Continue reading →

Posted in agency solutions, industry news & trends, interesting observations, marketing process optimisation, media planning & buying, strategic management | Tagged denise shrivell, Digital media, industry survey, media agency, media industry, media owners, media trading, mumbrella360, state of the media industry | Leave a comment

AANA Connect Conference – 10 take-outs to take-away

Posted on May 29, 2013 by Anita Zanesco

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. As Strategic Partners and … Continue reading →

Posted in agency solutions, case studies, customer relationship management, data & direct marketing, industry news & trends, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged AANA, AANA Connect, analytics, anita zanesco, creative leadership, Creel Price, Digital Marketing, innovation, marketing communications, Media fragmentation, online marketing | 2 Comments

The ultimate guide to APAC marketing management consultants

Posted on May 6, 2013 by Darren Woolley

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Tagged agency remuneration, agency roster, agency search, agency selection, APAC, Darren Woolley, marketing management, marketing procurement management, strategic marketing management | Leave a comment

Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

Posted on April 19, 2013 by Michael Smith

This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms Digital media trading used to be simple. There was a time; eons ago, when … Continue reading →