Category Archives: print production

Is marketing spend volume king or does procurement have it wrong?

Posted on June 19, 2013 by Richard Woodford

This post is by Richard Woodford who is the founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, News International and was Chairman of the … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, marketing procurement, media planning & buying, print production, return on investment, strategic management | Tagged category managers, category spend, marketing savings, marketing spend, Procurement, procurement management, richard woodford, spend analysis | Leave a comment

Decoupling or unbundling advertising production

Posted on June 3, 2013 by Richard Woodford

Posted in agency solutions, marketing process optimisation, marketing procurement, print production, return on investment, television & electronic production | Tagged advertising production, Collaboration, decoupling production, marketers and agencies, Procurement, richard woodford, unbundling production | 2 Comments

The ultimate guide to APAC marketing management consultants

Posted on May 6, 2013 by Darren Woolley

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, data & direct marketing, marketing procurement, media planning & buying, mobile marketing, print production, social media & digital marketing, television & electronic production | Tagged agency remuneration, agency roster, agency search, agency selection, APAC, Darren Woolley, marketing management, marketing procurement management, strategic marketing management | Leave a comment

5 ways to ensure efficient production estimate approvals

Posted on April 24, 2013 by Jodi Randall

This post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production services. With … Continue reading →

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, television & electronic production | Tagged agency estimate, agency remuneration, efficient estimate approvals, estimate approvals, jodi randall, production budget, production estimate, production management, production services | Leave a comment

Overcoming the negative gravitational effects on production timelines

Posted on April 8, 2013 by Darren Woolley

Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production | Tagged advertising development, advertising production, conceptualisation, Darren Woolley, media production, media strategies, production schedule, production timelines, tvc production | 2 Comments

A prototype model for the marketing communications process

Posted on April 3, 2013 by Darren Woolley

Posted in agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production | Tagged animatics, concept design, creative agencies, Darren Woolley, marketing budget, marketing communications process, production process, prototype model, transcreation | 4 Comments

Why it is time to remove creative agencies from the production process

Posted on March 13, 2013 by Darren Woolley

Posted in agency solutions, industry news & trends, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged agency remuneration, creative agencies, Darren Woolley, decoupling production, media buying, production process, production requirements, television post production, transcreation | 7 Comments

Reducing expenditure by determining and minimising print obsolescence

Posted on March 4, 2013 by Shirley Kirkwood

This post is by Shirley Kirkwood, a Senior Consultant with TrinityP3. Shirley has a unique and diverse career background spanning over 30 years, with proven experience in the print, advertising, publishing, graphics arts, marketing, and corporate arena. In the past we’ve … Continue reading →