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Category Archives: resource rate calculator
How to step beyond simply cost benchmarking your advertising agency
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, marketing procurement, resource rate calculator, return on investment, strategic management
Tagged agency benchmarking, agency fees, agency relationship, agency remuneration, cost benchmarking, Darren Woolley, media commission, Procurement, TrinityP3
2 Comments
A step by step approach to calculating ad agency resource rates and head hour costs
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency solutions, iPhone business app, marketing procurement, resource rate calculator
Tagged agency remuneration, billable hours, Darren Woolley, head hour costs, mobile apps for business, overhead cost, overhead multiple, resource rate calculator, resource rates, salary cost, TrinityP3
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Bringing clarity to the process and opportunity for mobile marketing
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, industry news & trends, iPhone business app, mobile marketing, resource rate calculator, social media & digital marketing
Tagged agency compensation, agency remuneration, agency remuneration calculator, calculator, Darren Woolley, google mobile, mobile apps, mobile marketing, resource rate, resource rate calculator, TrinityP3
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What is included in your advertising agency overhead cost and what is not?
This is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to none with her most … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, resource rate calculator
Tagged advertising agency overhead, agency compensation, agency overhead, agency remuneration, agency solutions, esther selvanayagam, marketing procurement, overhead cost, resource rate, TrinityP3
6 Comments
When marketing pitch consultants get agency remuneration wrong
Had a phone call the other day from an agency CEO. It seems that they are in negotiations with a potential client and another consultant (a competitor) is managing the process. The consultant has proposed annual billable hours of 2000 … Continue reading
Posted in agency remuneration / compensation, agency search & selection, industry news & trends, iPhone business app, resource rate calculator
Tagged agency remuneration, agency search, agency selection, agency solutions, billable hours, Darren Woolley, iphone business app, marketing pitch, pitch consultants, resource rate, TrinityP3
1 Comment
How to use the TrinityP3 resource rate calculators iPhone Business App to get a pay rise
I was having a coffee with a friend who was a recently-redundant creative director at one of the larger agencies around town. He had decided to now go out on his own, funded by the redundancy package from the agency. … Continue reading
Posted in agency remuneration / compensation, interesting observations, iPhone business app, resource rate calculator
Tagged agency compensation, agency remuneration, annual salary, billable hours, Darren Woolley, get a pay rise, iphone business app, resource rate, resource rate calculator, TrinityP3
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