Category Archives: return on investment

What happens when cost is more important than marketing value?

Posted on May 13, 2013 by Darren Woolley

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading →

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment | Tagged agency fees, agency remuneration, benchmarking, cost reduction, CPM, Darren Woolley, marketing value, media agency, media cost, wfa global marketing week | Leave a comment

The ROI of TrinityP3′s 300% website visitor growth explained

Posted on May 8, 2013 by Mike Morgan

This post is by Mike Morgan, Founder and Director of High Profile Enterprises. Mike is also Content Director for TrinityP3 and has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011. If you have … Continue reading →

Posted in interesting observations, marketing process optimisation, return on investment, social media & digital marketing, strategic management | Tagged content marketing, digital ROI, google organic, growth in revenue, mike morgan, search engine optimisation, social media marketing, unique visitors, website visitor growth | 4 Comments

Advertising climate change – are we all in denial?

Posted on May 3, 2013 by Jon Bradshaw

Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. There are 24 metaphors … Continue reading →

Posted in data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, strategic management, television & electronic production | Tagged advertising and marketing, al gore, brand positioning, Climate Change, Digital Marketing, Jon Bradshaw, marketing landscape, media consumption, television advertising | Leave a comment

Conquering the time management challenge for marketers

Posted on May 1, 2013 by Darren Woolley

Posted in interesting observations, marketing process optimisation, return on investment, strategic management | Tagged alignment, back to back meetings, busy cal, Collaboration, Darren Woolley, meeting calendar, outlook, time management, time management tips | 5 Comments

Content marketing struggles to find a spot with CMOs

Posted on April 29, 2013 by Anton Buchner

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment. CMO’s … Continue reading →

Posted in customer relationship management, data & direct marketing, industry news & trends, interesting observations, return on investment, social media & digital marketing, strategic management | Tagged adma, anton buchner, content marketing, crm technology, digital content, edge, engagement model, fergus stoddart, jodie sangster | 4 Comments

5 ways to ensure efficient production estimate approvals

Posted on April 24, 2013 by Jodi Randall

This post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production services. With … Continue reading →

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, television & electronic production | Tagged agency estimate, agency remuneration, efficient estimate approvals, estimate approvals, jodi randall, production budget, production estimate, production management, production services | 2 Comments

Bian Que and the preventative approach to marketing process

Posted on April 22, 2013 by Darren Woolley

Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management | Tagged bian que, crisis management, Darren Woolley, marketing process, preventative marketing process, process optimisation, Procurement, remuneration benchmarking, supplier alignment | Leave a comment

Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

Posted on April 19, 2013 by Michael Smith

This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms Digital media trading used to be simple. There was a time; eons ago, when … Continue reading →

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, return on investment, social media & digital marketing | Tagged ad exchanges, agency trading desks, automated buying, data management platforms, demand side platforms, digital media trading, media agencies, michael smith, real time bidding | Leave a comment

How to get better creative work from your agencies

Posted on April 17, 2013 by Anita Zanesco

This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. Here we … Continue reading →