Category Archives: strategic management

Paying peanuts? – It is not the smartest advertising agency remuneration strategy

Posted on February 20, 2012 by Darren Woolley

No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We see it all the time, advertisers call us in because they are unhappy with the performance and service levels provided … Continue reading →

Posted in agency remuneration / compensation, agency solutions, strategic management | Tagged advertising agency remuneration, agency compensation, agency remuneration, agency resources, agency solutions, benchmarking, benchmarking performance, Darren Woolley, overhead factor, TrinityP3, value based model | Leave a comment

Case studies on how production assessments can add value to television advertising costs

Posted on February 15, 2012 by Darren Woolley

Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with many of the agencies (as evidenced in this video introduction … Continue reading →

Posted in agency solutions, case studies, strategic management, television & electronic production | Tagged agency solutions, case studies, Darren Woolley, production cost assessments, production cost estimates, production management, strategic management, Television production, TrinityP3 | Leave a comment

How to make the most of your media negotiation to increase value

Posted on February 10, 2012 by Darren Woolley

As consumer confidence remains sluggish, advertisers are increasingly interested in understanding how effective their media agency is negotiating. This raises two main concerns: 1. What are the issues affecting negotiation effectiveness? 2. How effective are the advertiser and agency in … Continue reading →

Posted in marketing process optimisation, media planning & buying, social media & digital marketing, strategic management | Tagged agency monitoring, Darren Woolley, Digital Marketing, media benchmarking, media buying, media discount, media negotiating, media negotiation, media planning, strategic management, TrinityP3, tv advertising | Leave a comment

Media complexity sees a rise in proprietory agency tools but how do you assess value?

Posted on February 1, 2012 by Darren Woolley

The use, application and output of the myriad of software tools and technological aids to better media strategy and implementation has become an essential aspect of the media agency’s armoury. In new business pitches, touting these well developed and attractively … Continue reading →

Posted in agency solutions, media planning & buying, strategic management | Tagged agency process, agency review, agency solutions, Campaign Brief, Darren Woolley, media buying, media planning, proprietory agency tools, software tools, strategic management, TrinityP3 | Leave a comment

Value based agency remuneration considerations for direct response and retail advertisers

Posted on January 27, 2012 by Darren Woolley

I had an interesting conversation with a client in early December last year as they had contacted me to discuss their media and creative requirements to meet their business growth objectives in the coming year. What made it interesting was … Continue reading →

Posted in agency remuneration / compensation, agency solutions, customer relationship management, strategic management | Tagged agency compensation, agency remuneration, agency solutions, CRM, crm model, customer relationship management, Darren Woolley, direct response, strategic management, TrinityP3, value based agency remuneration | Leave a comment

Ten tips for managing advertising production costs more effectively

Posted on January 25, 2012 by Darren Woolley

It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of us as production consultants. … Continue reading →

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged advertising production, agency solutions, cost assessments, Darren Woolley, digital production, managing advertising production, marketing process optimisation, production benchmarking, production costs, strategic management, TrinityP3 | Leave a comment

12 trends in strategic marketing management for 2012

Posted on January 23, 2012 by Darren Woolley

This first appeared as a guest blog in BizCommunity in South Africa and can be seen in full here. 2012 will be a year of solving the conundrums of marketing complexity. The world sitting in a now familiar state of uncertainty, … Continue reading →

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management | Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, media buying, media planning, relationship performance monitoring, social media and digital marketing, strategic management, strategic marketing management, TrinityP3 | Leave a comment

What is the industry benchmark cost of producing a television advertisement?

Posted on January 20, 2012 by Darren Woolley

The perennial $64,000 question. Or in many cases a damned sight more. The fact of the matter is that it usually costs whatever the budget is that has been assigned by you – the client. In many instances, it costs … Continue reading →

Posted in agency solutions, strategic management, television & electronic production | Tagged agency solutions, benchmark cost, cost benchmarking, Darren Woolley, electronic production, media budget, strategic management, television advertisement, Television production, TrinityP3, tvc production | Leave a comment

Better agency pitch practices for better client / agency relationships

Posted on January 18, 2012 by Darren Woolley

I feel like I am constantly seeing reports and articles about the flaws of the advertising agency pitching process. A common theme of these articles is the fact clients often select agencies based on their creative potential but usually fire … Continue reading →

Posted in agency search & selection, agency solutions, strategic management | Tagged agency pitch, agency search, agency selection, agency solutions, client agency relationships, Darren Woolley, pitch practices, pitch process, process improvement, strategic management, TrinityP3 | Leave a comment

TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Posted on January 16, 2012 by Darren Woolley

2011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement management, client agency relationships, supplier performance … Continue reading →