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Category Archives: strategic management
Online shopping trends: The death of a merchant
This post is by Chris Sewell, Business Director at TrinityP3. Chris has a wide ranging knowledge of all areas of the advertising and procurement world and specializes in helping companies understand the environmental impact of their marketing spend. Today the retail supply chain … Continue reading
Posted in data & direct marketing, green marketing & sustainability, industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management
Tagged carbon footprint, chris sewell, ecommerce, environmental impact, logistics companies, on-line shopping, online shopping trends, supply chains, temando
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Procurement process: get all agencies in for a pitch Q&A?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, marketing procurement, strategic management
Tagged agency review, agency search, agency selection, creative agency tender, Darren Woolley, government procurement, pitch Q&A, procurement process, tender process
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How engagement agreements improve your agency interactions
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Advertising Climate Change – solving the square peg, round hole dilemma
Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. There are 24 metaphors in … Continue reading
Posted in customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management
Tagged advertising climate change, Branded content, Digital media, ecommerce, gamification, Jon Bradshaw, new marketing landscape, relationship building, story telling, system building
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A simple guide to choosing the right content management system
This post is by Paul Kent – a Senior Consultant at TrinityP3. Paul has over fifteen years experience in the media and advertising industry in both Europe and Australia. His career has spanned across both the agency and media side of the business … Continue reading
Posted in data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, mobile marketing, social media & digital marketing, strategic management
Tagged concrete5, content management system, Digital Marketing, drupal, joomla, modx, paul kent, website cms, wordpress
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The ROI of TrinityP3′s 300% website visitor growth explained
This post is by Mike Morgan, Founder and Director of High Profile Enterprises. Mike is also Content Director for TrinityP3 and has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011. If you have … Continue reading
Posted in interesting observations, marketing process optimisation, return on investment, social media & digital marketing, strategic management
Tagged content marketing, digital ROI, google organic, growth in revenue, mike morgan, search engine optimisation, social media marketing, unique visitors, website visitor growth
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Advertising climate change – are we all in denial?
Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. There are 24 metaphors … Continue reading
Posted in data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, strategic management, television & electronic production
Tagged advertising and marketing, al gore, brand positioning, Climate Change, Digital Marketing, Jon Bradshaw, marketing landscape, media consumption, television advertising
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Conquering the time management challenge for marketers
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Content marketing struggles to find a spot with CMOs
This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment. CMO’s … Continue reading
Posted in customer relationship management, data & direct marketing, industry news & trends, interesting observations, return on investment, social media & digital marketing, strategic management
Tagged adma, anton buchner, content marketing, crm technology, digital content, edge, engagement model, fergus stoddart, jodie sangster
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Bian Que and the preventative approach to marketing process
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged bian que, crisis management, Darren Woolley, marketing process, preventative marketing process, process optimisation, Procurement, remuneration benchmarking, supplier alignment
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