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Category Archives: television & electronic production
Decoupling or unbundling advertising production
This post is by Richard Woodford who is the founding partner of CWA-Marketing and a member of the Marketing FIRST Forum. Richard has 15 years experience in marketing and marketing procurement for companies including Cadbury Schweppes, Merck, News International and was … Continue reading
Posted in agency solutions, marketing process optimisation, marketing procurement, print production, return on investment, television & electronic production
Tagged advertising production, Collaboration, decoupling production, marketers and agencies, Procurement, richard woodford, unbundling production
2 Comments
Is television production assessment and management effective?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in interesting observations, marketing process optimisation, marketing procurement, return on investment, television & electronic production
Tagged agency remuneration, Asia, Australia, Darren Woolley, production company, return on investment, television advertising production, television production assessment, television production costs
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Marketers should set production budgets or pay the consequences
This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. … Continue reading
Advertising climate change – are we all in denial?
Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more. There are 24 metaphors … Continue reading
Posted in data & direct marketing, green marketing & sustainability, industry news & trends, marketing process optimisation, return on investment, social media & digital marketing, strategic management, television & electronic production
Tagged advertising and marketing, al gore, brand positioning, Climate Change, Digital Marketing, Jon Bradshaw, marketing landscape, media consumption, television advertising
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5 ways to ensure efficient production estimate approvals
This post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production services. With … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, television & electronic production
Tagged agency estimate, agency remuneration, efficient estimate approvals, estimate approvals, jodi randall, production budget, production estimate, production management, production services
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Overcoming the negative gravitational effects on production timelines
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production
Tagged advertising development, advertising production, conceptualisation, Darren Woolley, media production, media strategies, production schedule, production timelines, tvc production
2 Comments
A prototype model for the marketing communications process
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency solutions, data & direct marketing, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production
Tagged animatics, concept design, creative agencies, Darren Woolley, marketing budget, marketing communications process, production process, prototype model, transcreation
4 Comments
The unexpected pitfalls of regional TVC production
This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. … Continue reading
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