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Category Archives: Top 10
Ten tips for managing advertising production costs more effectively
It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of us as production consultants. … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, print production, social media & digital marketing, strategic management, television & electronic production, Top 10
Tagged advertising production, agency solutions, cost assessments, Darren Woolley, digital production, managing advertising production, marketing process optimisation, production benchmarking, production costs, strategic management, TrinityP3
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Top 10 most common ways advertisers waste money
While a lot of effort goes into negotiating lower prices with agencies and other suppliers, there is a much larger opportunity in focusing on reducing the waste in the advertising process. Some of these are easy to address, others can … Continue reading
Top 10 ways to ensure transparency and accountability in all your print productions
When people think about print production, most marketers and procurement people think about printing. Actually putting ink on paper is less than 30% of the print production cost and yet this is where most of the cost management focus is … Continue reading
Top 10 ways to avoid ending up in court for misleading and deceptive conduct
There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. It has happened to a number of advertisers in … Continue reading
Posted in agency solutions, print production, television & electronic production, Top 10
Tagged advertising legal advice, agency solutions, Australia, Darren Woolley, deceptive advertising, electronic production, print production, strategic management, Television production, trade practice act, TrinityP3
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Top 10 questions to ask a strategic marketing consultant before you engage them
Lets be honest here, there are many consultants claiming to have expertise in the strategic marketing management space, but how do you separate the professionals from the recently redundant or the washed up? After all, anyone can hang up a … Continue reading
Top 10 considerations in selecting a new creative agency
In a world of increased fragmentation and diversification marketers are faced with a decision between specialist and convenience. Traditional creative agencies have diversified their offering and are providing a range of services, but it is often a matter of convenience … Continue reading
Top 10 ways to ensure financial compliance from your agencies
With increasing pressure on budgets and expenditure outside of the retainer such as production the prime area of incremental revenue creep for agencies, it is important that there is a rigorous, but not onerous, process to ensure financial compliance from … Continue reading
Top 10 ways to avoid trouble when using music in advertising
Music is a powerful component in television commercials. The right music track can increase the cut through, become the nemonic of the communication and help target a specific audience. Yet music copyright, performance rights and mechanical rights are often misunderstood. … Continue reading
Posted in strategic management, television & electronic production, Top 10
Tagged advertising copyright, Darren Woolley, mechanical rights, music copyright, music in advertising, music solutions, performance rights, strategic management, television and electronic production, TrinityP3
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