Comments for TrinityP3 http://www.trinityp3.com Strategic Marketing Management Consultants Sat, 14 Jan 2012 06:32:35 +0000 hourly 1 http://wordpress.org/?v=3.3 Comment on To pitch or not to pitch? The issues every marketer should consider before answering this question. by TrinityP3 http://www.trinityp3.com/2012/01/to-pitch-or-not-to-pitch-the-issues-every-marketer-should-consider-before-answering-this-question/#comment-2004 TrinityP3 Sat, 14 Jan 2012 06:32:35 +0000 http://www.trinityp3.com/?p=3281#comment-2004 I agree Simon, if you can win business without pitching that is the best way to do it. But with procurement increasingly involved in marketing there are more tenders than ever before. This compounds the problem because the traditional tender process is not usually the best way to select a partner in co-creation of advertising, marketing, media and design. What have you found are the best ways to get around the tender process? Let me know. I agree Simon, if you can win business without pitching that is the best way to do it. But with procurement increasingly involved in marketing there are more tenders than ever before. This compounds the problem because the traditional tender process is not usually the best way to select a partner in co-creation of advertising, marketing, media and design. What have you found are the best ways to get around the tender process? Let me know.

]]> Comment on Why collaboration can simply lead to more meetings and not great business strategy alignment by TrinityP3 http://www.trinityp3.com/2011/12/why-collaboration-can-simply-lead-to-more-meetings-and-not-great-business-strategy-alignment/#comment-2003 TrinityP3 Sat, 14 Jan 2012 06:30:29 +0000 http://www.trinityp3.com/?p=3172#comment-2003 Hi Richard, it is an issue for everyone involved and yet it does not have to be this way. It does take an exceptional marketing leader to be able to make this happen and the it is more than just good intentions. Actually you should check out a presentation I did for ISBA in the UK on the ABC of creating collaboration. It is on Slideshare. <a href="http://www.slideshare.net/darrenwoolley/evalu8ing-abc-ofcollaboration090910" rel="nofollow">http://www.slideshare.net/darrenwoolley/evalu8ing...</a> Let me know what you think. Hi Richard, it is an issue for everyone involved and yet it does not have to be this way. It does take an exceptional marketing leader to be able to make this happen and the it is more than just good intentions. Actually you should check out a presentation I did for ISBA in the UK on the ABC of creating collaboration. It is on Slideshare. http://www.slideshare.net/darrenwoolley/evalu8ing… Let me know what you think.

]]> Comment on Why collaboration can simply lead to more meetings and not great business strategy alignment by Richard Carr http://www.trinityp3.com/2011/12/why-collaboration-can-simply-lead-to-more-meetings-and-not-great-business-strategy-alignment/#comment-1942 Richard Carr Sun, 08 Jan 2012 02:12:58 +0000 http://www.trinityp3.com/?p=3172#comment-1942 So true Darren *sighs* And often poorly managed 'collaboration' results in an excessive amount of head hours being burnt. This results in additional issues downstream when it comes to reconciling projects. It's an issue for agencies and clients alike. So true Darren *sighs*

And often poorly managed ‘collaboration’ results in an excessive amount of head hours being burnt. This results in additional issues downstream when it comes to reconciling projects. It’s an issue for agencies and clients alike.

]]> Comment on To pitch or not to pitch? The issues every marketer should consider before answering this question. by simon calderbank http://www.trinityp3.com/2012/01/to-pitch-or-not-to-pitch-the-issues-every-marketer-should-consider-before-answering-this-question/#comment-1925 simon calderbank Fri, 06 Jan 2012 01:55:51 +0000 http://www.trinityp3.com/?p=3281#comment-1925 Pitching is a dead art only frequented by those agencies who have little self esteem. Even more so when the one ray of light, the pitch fee is pretty much extinct. The real art is not to have to pitch at all. Pitching is a dead art only frequented by those agencies who have little self esteem. Even more so when the one ray of light, the pitch fee is pretty much extinct. The real art is not to have to pitch at all.

]]> Comment on Improved creative agency selection using strategic workshops by TrinityP3 http://www.trinityp3.com/2011/12/improved-creative-agency-selection-using-strategic-workshops/#comment-1806 TrinityP3 Wed, 28 Dec 2011 06:50:12 +0000 http://www.trinityp3.com/?p=2983#comment-1806 Glad you found it useful Caroline. Can you share some of the issues with Start-ups that make it tough? I would be really interested. Thank you in anticipation. Glad you found it useful Caroline. Can you share some of the issues with Start-ups that make it tough? I would be really interested. Thank you in anticipation.

]]> Comment on If structure follows strategy how is marketing strategically positioned in your organisation? by TrinityP3 http://www.trinityp3.com/2011/12/if-structure-follows-strategy-how-is-marketing-strategically-positioned-in-your-organisation/#comment-1805 TrinityP3 Wed, 28 Dec 2011 06:48:00 +0000 http://www.trinityp3.com/?p=3207#comment-1805 Thanks Georgina. In being so busy developing and delivering the marketing strategy, it is easy to forget about how marketing is positioned within the organisation. Once you understand how it is currently positioned strategically, it makes dealing with internal stakeholders much easier. You are able to better understand their expectations. And if those expectations cannot be met by the current structure then you can begin with a strategic plan to change the structure, rather than simply trying to change the structure without a strategic rationale as to why. Are there any areas where you think this approach would be useful Georgina? Thanks Georgina. In being so busy developing and delivering the marketing strategy, it is easy to forget about how marketing is positioned within the organisation. Once you understand how it is currently positioned strategically, it makes dealing with internal stakeholders much easier. You are able to better understand their expectations. And if those expectations cannot be met by the current structure then you can begin with a strategic plan to change the structure, rather than simply trying to change the structure without a strategic rationale as to why. Are there any areas where you think this approach would be useful Georgina?

]]> Comment on If structure follows strategy how is marketing strategically positioned in your organisation? by georginaliew http://www.trinityp3.com/2011/12/if-structure-follows-strategy-how-is-marketing-strategically-positioned-in-your-organisation/#comment-1801 georginaliew Wed, 28 Dec 2011 04:08:54 +0000 http://www.trinityp3.com/?p=3207#comment-1801 Great post Darren! I've been sitting here trying to interpret my latest internal stakeholder satisfaction survey, and this post has helped me interpret some of the potential gaps in my internal stakeholders' expectations of my marketing team and what our current structure can deliver. Thanks! Great post Darren! I've been sitting here trying to interpret my latest internal stakeholder satisfaction survey, and this post has helped me interpret some of the potential gaps in my internal stakeholders' expectations of my marketing team and what our current structure can deliver. Thanks!

]]> Comment on Improved creative agency selection using strategic workshops by Caroline20 http://www.trinityp3.com/2011/12/improved-creative-agency-selection-using-strategic-workshops/#comment-1756 Caroline20 Sun, 25 Dec 2011 01:30:21 +0000 http://www.trinityp3.com/?p=2983#comment-1756 GREAT story! Start-ups are tough. Going through this whole thing right now. I'm pretty sure a bald spot is begging to be formed on top of my head! <a href="http://www.theargusgroupllc.com/" rel="nofollow">Strategic Marketing Agency</a> GREAT story! Start-ups are tough. Going through this whole thing right now. I’m pretty sure a bald spot is begging to be formed on top of my head!

Strategic Marketing Agency

]]> Comment on Top 10 most common ways advertisers waste money by TrinityP3 http://www.trinityp3.com/2011/12/top-10-most-common-ways-advertisers-waste-money/#comment-1608 TrinityP3 Sat, 17 Dec 2011 10:40:44 +0000 http://www.trinityp3.com/?p=2726#comment-1608 As they say Jeff, common sense is often the rarest commodity we have. And in a world of increasing complexity it is often getting the basics right that is overlooked in trying to to solve what appear to be insurmountably complex problems. If marketers and their agencies did these there would suddenly be more time and budget to tackle many of these more complex problems. As they say Jeff, common sense is often the rarest commodity we have. And in a world of increasing complexity it is often getting the basics right that is overlooked in trying to to solve what appear to be insurmountably complex problems. If marketers and their agencies did these there would suddenly be more time and budget to tackle many of these more complex problems.

]]> Comment on Top 10 most common ways advertisers waste money by Jeff Cooper http://www.trinityp3.com/2011/12/top-10-most-common-ways-advertisers-waste-money/#comment-1537 Jeff Cooper Tue, 13 Dec 2011 11:12:00 +0000 http://www.trinityp3.com/?p=2726#comment-1537 Gold and common sense! Gold and common sense!

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