There is pressure on all
aspects of business to become more cost effective.
For many this translates into simply driving down costs. But to quote
Edward Deming, the quality consultant that bought
you the post-WW2 boom economy in Japan, cutting costs without improvement in quality is
futile.
Ask yourself, are you
getting maximum value from your advertising suppliers?
Rather than answering 'yes' or 'no', for the majority of
marketing professionals the most honest answer is
ÒI don't knowÓ.
how would you
know?
For most marketers, their only
reference point is their current agency and the one they just fired.
Agencies and advertisers are very hesitant to share the rates they
are currently paying. P3, through a network of
consultants, surveys and our
extensive client base, has built a wide and comprehensive database of benchmark costs and
resources.
P3 has all marcomms
covered
TodayÕs marketing
communications (Marcomms) is more complex than simply creating ads
and running tv campaigns. Media fragmentation, direct marketing,
public relations, multimedia and web marketing are all important
components of the marcomms mix. But how can any one marketer
have the expertise and skills across this diverse range of
disciplines? Through our network of expert consultants P3
offers independent advice on:
* Television
production
* Print
production
* Direct
marketing
* Interactive and
multimedia
* Agency remuneration, selection and
relationship management
* Media strategy and
buying
* Market research
* Public relations
P3 is all about 'value
for money'
Low cost indicates cheap, but
maximum value is ensuring the quality of
the outcome is delivered at the lowest possible cost.
Therefore rather than just focusing on lower cost, P3 focuses
on determining quality and then identifying efficiencies to lower
cost without compromising that
quality.
To find out how P3 achieves this, go
to our website at www.p3.com.au and download the e-brochure P3 Advertising Performance Manual (pdf
3.3MB), order your free printed copy under subscribe
at the same web site or contact us on people@p3.com.au to
arrange a meeting.
