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edition 37 july 7 2005 |    |
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a revolution in tv production
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After media,
television production is one of the largest investments
made by advetisers, yet most of this invesment is redundant
once the media has run. Share this with a friend or colleague by clicking on the link below or add them to the 'p3 news' mailing list, by emailing their details to news@p3.com.au |
Turn $00,000s of $000,000s of tv production into priceless CRM
Many of P3TV's clients are concerned
that their production costs are too high. When measured
against media investment, production can often be as high as
30% - 50% of the total. That's why we were excited to discover
the work of a company called QDC.
QDC has taken the latest editing and postproduction technology
and made it cost effectively available to advertisers to yield
greater value from your production costs.
The
value of your motion picture assets
Many advertisers have already identified the value of their
digital print assets, with investment in digital asset
servers and management programs on the increase. Imagine thinking
of your television production the same way?
At the moment the cost of television production is simply a
cost associated with television and cinema media. Occasionally
advertisers may use the execution on their website or perhaps at point
of sale. But beyond that the execution is purpose made and is
largely disposed of once the media and the campaign has run.
Instead of thinking of television production as a cost, think
of it as investing in developing motion picture digital assets
that can then be re-purposed to be used in local area marketing, point
of sale displays, telephony with MMS content, e-mail campaigns or customised
interactive digital television. Suddenly you have a communications asset
that can be managed and used to yield maximum value.
Revolutionising
traditional production processes
As any advertiser knows, ask your agency to change the super, or a product,
or a logo or add versions of store addresses and you get hit with significant
costs. Agency costs for art direction, copywriting and agency
producer can amount to $2,000 - $12,000 for the simplest changes. Add
to this the cost of additional masters ($200 per version) plus editing
costs at up to $900 per hour, plus artwork or supers at $250 each and
soon the cost of creating customised versions becomes cost prohibitive.
The QDC system changes this paradigm by placing your valuable
digital motion picture assets in your hands 24/7 to customise
for a wide range of applications from retail and local area marketing
to CRM and direct marketing through an extensive range of channels
at a very affordable price.
The technology advantage
Using online technology to access a digital asset database, the QDC
system allows advertisers and their agencies to access their
motion picture assets (such as television commercials, corporate
videos, product videos) and create new executions for
much less than traditional production costs.
Just consider the impact of:
1. Being able to create
versions for each store with a unique product selection and
pricing for hundreds of dollars per version, instead of thousands or
tens of thousands.
2. Cost effectively re-purposing
brand television commercials for retail or local area marketing
with on-line re-editing, re-voicing and supers.
3. Or emailing the latest
brand campaign launch commercial to all of your company employees
or shareholders with a personal greeting and details of when the campaign
will break and the projected results just days before the official launch.
4. Or instead of running the television
ad at point of sale, being able to create a customised version
of the ad and the message unique to each store location.
5. Or being able to MMS
your latest product television commercial to your existing customers
with each version customised with the customers name and a unique offer
for a fraction of the cost.
Unlocking the value of your television production
Having seen a demonstration of the QDC system, we believe it
will not only pay for itself rapidly through allowing the customisation
of traditional television commercials much more cost efficient,
it will revolutionise direct and CRM marketing by unlocking
the currently wasted value within advertiser's existing television production
assets.
To find out more on the QDC system, or to organise
a demonstration for yourself, contact QDC
by email at info@qdc.net.au or
contact P3 on tv@p3.com.au and
we can provide an assessment on the possible savings
the system could provide you.
| marketing and advertising summit - sydney 2005 |
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The Australian Marketing & Advertising Summit is on again on September 21 and 22 at the Sydney Convention Exhibition Centre. Themed Partnership for Success, P3 is again involved, sponsoring this valuable industry event and chairing the session on the use of music in advertising. To find out more or to register go to www.acevents.com.au/ad2005/ |
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| reducing government costs | ||
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Darren Woolley, founder of P3, is speaking on "Reducing Advertising Production Costs" at this year's AMI 2005 Government Marketing Conference. Title "New Ways for Government Marketers" the conference is an ideal opportunity for Communication and Campaign Managers at all levels of Government to hear on the latest industry insights, techniques and processes. The conference is to be held at the Marriot Hotel, Surfers Paradise from Wednesday 3 - Friday 5 August 2005. For more information click on the link to the AMI website |
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P3 recieves business award |
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Georgia Suttie of P3 receives a finalist certificate from the Minister of Small Business, the Hon. Fran Bailey MP at the recent Telstra Australian Government Business Awards held at the Sofitel Hotel in Melbourne. We would like to thank all of our consultants, clients and supporters for helping make this possible. |
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