people
Australia/New Zealand
Asia
Darren Woolley
Managing Director
Darren Woolley started his working life as a scientist at the Royal Children’s Hospital Neuropathology Laboratory undertaking research in myopathies, neuropathies, Sudden Infant Death Syndrome and Repetitive Strain Injury. He established a chemical recycling company called Resolve before making the transition to advertising in the mid eighties.
During his 15 years as a writer and Creative Director, Darren developed brand and business communication strategies for a broad range of organisations including Blockbuster, News Limited, Tourism Victoria, the Salvation Army, Bega Foods, Yakka and Mitre 10. He was Creative Director at J Walter Thompson and President of the Melbourne Art Directors’ Club for two consecutive terms.
In 2000, Darren founded TrinityP3, Australia’s leading marketing management consulting company with an international network of more than 30 industry professionals helping people to achieve commercial purpose through creative process. What that means is he leverages his extensive knowledge of the marketing and advertising industry, to help advertisers achieve maximum value from their budget by providing cost benchmarks, industry best practice knowledge, training and independent third party advice on agency selection and remuneration, media planning & buying, digital, direct & interactive marketing, TV and print production and public relations.
Now a decade on, TrinityP3 is at the leading edge of decision making in the marketing and advertising industry that spent over $20 billion in 2009 and their client base includes more than 50 of Australia’s top 100 advertisers.
With his background as both scientist and Creative Director, Darren brings a unique sense of process combined with creative purpose to his work. He has been named in AdNews Power 50: The Most Powerful People in Advertising since 2005 and is a regular commentator to AdNews, B&T, Marketing magazine and Procurement Professional.
Contact: darren@trinityp3.com
