Tag Archives: advertising production

Marketers should set production budgets or pay the consequences

Posted on May 24, 2013 by Clive Duncan

This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. … Continue reading →

Posted in agency solutions, marketing procurement, television & electronic production | Tagged advertising production, agency fees, agency remuneration, clive duncan, media budget, media spend, production budgets, television advertising, TVCs | Leave a comment

Overcoming the negative gravitational effects on production timelines

Posted on April 8, 2013 by Darren Woolley

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading →

Posted in marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production | Tagged advertising development, advertising production, conceptualisation, Darren Woolley, media production, media strategies, production schedule, production timelines, tvc production | 2 Comments

How to save your advertising production costs by defining your requirements up front

Posted on February 22, 2012 by Darren Woolley

No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process rather than in … Continue reading →

Posted in interesting observations, marketing process optimisation, print production, social media & digital marketing, television & electronic production | Tagged advertising production, agency solutions, cost reduction, Darren Woolley, marketing process optimisation, print production, production costs, production process, TrinityP3, tv production | Leave a comment

How to ensure the price of your advertising production equals the quality delivered

Posted on February 6, 2012 by Darren Woolley

When you pay top dollar, you expect the highest quality. In television production, the delivery of quality is a subjective and often nebulous concept and one that is often used to drive up the cost of production with negligible improvement … Continue reading →

Posted in marketing process optimisation, print production, television & electronic production | Tagged advertising production, Darren Woolley, marketing process optimisation, print production, production costs, strategic management, Television production, TrinityP3, tv production, tvc production | 1 Comment

Ten tips for managing advertising production costs more effectively

Posted on January 25, 2012 by Darren Woolley

It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of us as production consultants. … Continue reading →

Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged advertising production, agency solutions, cost assessments, Darren Woolley, digital production, managing advertising production, marketing process optimisation, production benchmarking, production costs, strategic management, TrinityP3 | Leave a comment

TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Posted on January 16, 2012 by Darren Woolley

2011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement management, client agency relationships, supplier performance … Continue reading →

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged advertising agencies, advertising production, agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing management, media benchmarking, strategic alignment, strategic management, strategic marketing management, TrinityP3 | Leave a comment

A blueprint for reducing your advertising production costs

Posted on October 28, 2011 by Darren Woolley

In the 12 years TrinityP3 has been providing training and independent advice to advertisers on production and creative costs, we have found that many of these production blowouts are due to poor supplier management, rather than naked greed on behalf … Continue reading →

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, print production, television & electronic production | Tagged advertising production, agency compensation, agency remuneration, agency solutions, Darren Woolley, marketers and advertising, marketing process optimisation, strategic management, TrinityP3 | 2 Comments

TV Production: Paying for “flavour-of-the-month” or the best solution?

Posted on March 30, 2011 by Darren Woolley

There is a fashionable element to advertising and creativity. Reading the zeitgeist of the market place and tapping into this can be an extremely valuable attribute in driving the brand perception. In television production, this can influence the choice of … Continue reading →

Posted in television & electronic production | Tagged advertising production, director choice, location choice, production budgets, production costs, production techniques, television, television production budgets, television production costs, TV, tv advertising production, tv production budgets, tv production costs | Leave a comment

Is marketing procurement cynical or just naive?

Posted on December 4, 2009 by Darren Woolley

“The cynic knows the price of everything and the value of nothing.” Oscar Wilde Here are 3 examples recently of marketing procurement being naive, or perhaps cynical.