-
Tags
Advertising agency agency compensation agency remuneration agency review agency search agency selection agency solutions alignment benchmarking business strategy alignment Collaboration Compensation Creative Darren Woolley Digital Digital Marketing emissions Evalu8ing Marketing marketing and advertising marketing first forum marketing process optimisation marketing procurement media media agency media buying media planning performance pitch process optimisation Procurement production production costs remuneration scope of work Shawn Callahan social media strategic alignment strategic management strategic marketing consulting strategic marketing management television Television production TrinityP3Categories
- agency remuneration / compensation
- agency search & selection
- agency solutions
- case studies
- customer relationship management
- data & direct marketing
- Evalu8ing – Relationship Performance Monitoring
- green marketing & sustainability
- industry news & trends
- interesting observations
- iPhone business app
- marketing process optimisation
- marketing procurement
- media planning & buying
- mobile marketing
- print production
- resource rate calculator
- return on investment
- social media & digital marketing
- strategic management
- television & electronic production
- Top 10
- Uncategorized
Blog Archives
- May 2013 (11)
- April 2013 (13)
- March 2013 (12)
- February 2013 (12)
- January 2013 (13)
- December 2012 (9)
- November 2012 (13)
- October 2012 (14)
- September 2012 (12)
- August 2012 (14)
- July 2012 (13)
- June 2012 (17)
- May 2012 (15)
- April 2012 (11)
- March 2012 (13)
- February 2012 (13)
- January 2012 (12)
- December 2011 (10)
- November 2011 (13)
- October 2011 (14)
- September 2011 (12)
- August 2011 (8)
- July 2011 (3)
- June 2011 (6)
- May 2011 (3)
- April 2011 (4)
- March 2011 (8)
- February 2011 (10)
- January 2011 (8)
- December 2010 (8)
- November 2010 (9)
- October 2010 (3)
- September 2010 (5)
- August 2010 (3)
- July 2010 (5)
- June 2010 (9)
- May 2010 (17)
- April 2010 (15)
- March 2010 (17)
- December 2009 (4)
- November 2009 (1)
- October 2009 (13)
- September 2009 (1)
- August 2009 (1)
- July 2009 (4)
- June 2009 (3)
- May 2009 (2)
- April 2009 (3)
- March 2009 (5)
- February 2009 (3)
- January 2009 (2)
- November 2008 (3)
- October 2008 (3)
- September 2008 (1)
- August 2008 (5)
- July 2008 (4)
- June 2008 (1)
- May 2008 (5)
- April 2008 (8)
- March 2008 (1)
- November 2007 (4)
- October 2007 (2)
- September 2007 (4)
- March 2007 (4)
- February 2007 (5)
- December 2006 (1)
- November 2006 (6)
- October 2006 (7)
- September 2006 (16)
- August 2006 (25)
- July 2006 (5)
- April 2006 (8)
-
Tag Archives: Agencies
An easy way to improve advertising process
When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look at the level of … Continue reading
Procurement panels do not always deliver on their promise
Recently I have noticed that the traditional procurement “panel” approach to supplier management has been increasingly failing to deliver. One of the key reasons for this is the increasing diversity in agency services, specialities and core capabilities driven by technology. … Continue reading
Advertising Agencies: It’s a Man’s world, but not always in a pitch?
At the Mumbrella Question Time, late last year, the question was asked about women in senior industry roles. You can see the response to the question below, or check out the story on Mumbrella. But for those still in denial … Continue reading
Posted in agency search & selection
Tagged Advertising, Agencies, agency selection, females, media, Mumbrella, pitches, Question Time, senior roles, women
Leave a comment
What is the benefit of Evalu8ing in managing relationships between agencies and marketers?
Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? What do agencies think? … Continue reading
What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?
Many contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It is important to recognise … Continue reading
What TrinityP3 is known for and what we do
On the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team from GPY&R Melbourne. I … Continue reading
Posted in agency remuneration / compensation, agency search & selection, social media & digital marketing, television & electronic production
Tagged Adnews, Agencies, B&T, Campaign, Campaign Brief, Caxton, Compensation, D-Man, Digital, George Patterson Y&R, GPY&R, Introduction, Marketeers, Marketers, Marketing, media, Mumbrella, production, remuneration, Speech, Trade Press
1 Comment
Some people do not understand the value companies like TrinityP3 add
TrinityP3 was founded by me in January 2000 following 15 years of working in advertising as a copywriter and creative director. In that time we have worked and assisted more than 100 major advertisers. But then this week, Seven Media … Continue reading
Posted in interesting observations
Tagged Advertising, Agencies, James Warburton, Marketing, media, MFA, purpose, remuneration, Seven Network, television, value, value creation
Leave a comment
If chemistry is so important, why do so many agencies get it so horribly wrong?
Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a potential new client goes … Continue reading
Posted in agency search & selection
Tagged Advertising, Agencies, chemistry, Digital, direct marketing, first impressions, Marketing, media, pitch, public relations, selection, tender
Leave a comment
In a world were everything is digital here is the outcome
With the industry discussing the future of digital agencies as specialist, and with everything now being digital, here is a very entertaining short film that possibly demonstrates the inevitable future, where the pixel is king! This was sent to me … Continue reading
Posted in social media & digital marketing
Tagged Advertising, Agencies, Digital, illustrator, Marketing, Roger Harvey
Leave a comment
Subscribe
Vimeo
Youtube
Facebook
Twitter
LinkedIn
RSS
Slideshare
Reviewed Books
Four Square
Google Maps
Google+
Thanks for visiting the TrinityP3 Blog. We welcome your comments. Please understand this is a moderated blog. All comments will be reviewed prior to posting. As a result, there will be a delay in the posting of comments. Not all comments will be posted. Comments may also be removed after they are posted. Please see our Terms of Use for more information.