Tag Archives: agency compensation

Paying peanuts? – It is not the smartest advertising agency remuneration strategy

No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We see it all the time, advertisers call us in because they are unhappy with the performance and service levels provided … Continue reading

Posted in agency remuneration / compensation, agency solutions, strategic management | Tagged , , , , , , , , , , | Leave a comment

Save time and money by improving your advertising approval process

Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were eight people involved in … Continue reading

Posted in agency remuneration / compensation, agency solutions, case studies, marketing process optimisation, print production | Tagged , , , , , , , , , | Leave a comment

What’s all this bull about agency billings? – A misleading measure of agency performance

Many people in the media still use media billings to indicate the size of the account or the size of the agency. Check out Mumbrella, or AdNews, B&T or even The Australian and The Financial Review. Even overseas, Advertising Age … Continue reading

Posted in agency remuneration / compensation, agency solutions, interesting observations | Tagged , , , , , , , , , , | Leave a comment

Case studies on the mistakes advertisers make with their TV advertising productions

In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were unaware of the impact … Continue reading

Posted in agency solutions, case studies, television & electronic production | Tagged , , , , , , , , , , | Leave a comment

Value based agency remuneration considerations for direct response and retail advertisers

I had an interesting conversation with a client in early December last year as they had contacted me to discuss their media and creative requirements to meet their business growth objectives in the coming year. What made it interesting was … Continue reading

Posted in agency remuneration / compensation, agency solutions, customer relationship management, strategic management | Tagged , , , , , , , , , , | Leave a comment

12 trends in strategic marketing management for 2012

This first appeared as a guest blog in BizCommunity in South Africa and can be seen in full here. 2012 will be a year of solving the conundrums of marketing complexity. The world sitting in a now familiar state of uncertainty, … Continue reading

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management | Tagged , , , , , , , , , , | Leave a comment

TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

2011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement management, client agency relationships, supplier performance … Continue reading

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged , , , , , , , , , , , | Leave a comment

When should an advertiser pay pitch fees when selecting a new advertising agency?

There are times when an advertiser should go to the market to select a new agency. But this is not a process that should be entered into lightly. Going out to the market place comes with several risks and costs … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions | Tagged , , , , , , , , , , | Leave a comment

Delivering the benefits of greater collaboration and business strategy alignment

With increasing complexity advertisers are finding limitations in relying on media and creative agencies as their main advertising providers. Today, most advertisers are juggling five or more providers including digital and direct marking, public relations, experiential, promotions companies and more. … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management | Tagged , , , , , , , , , , | Leave a comment

Media negotiations and media buying benchmarking

One of the many services we provide our clients is media buying benchmarking. Our methodology looks at not just the discount rate but also the added value negotiated on behalf of the advertiser by the media agency in the context … Continue reading

Related Posts Plugin for WordPress, Blogger...
Posted in agency solutions, marketing process optimisation, media planning & buying | Tagged , , , , , , , , , , | Leave a comment