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Tag Archives: agency compensation
Advertising’s slow road to value-based pricing
This post is by Jon Manning, Founder & Principal Consultant at Sans Prix, a management consulting firm that helps companies monetise the value of their products and services with smarter, value-based pricing strategies. As a pricing consultant, I am frequently asked by … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged advertising industry, agency compensation, agency remuneration, cost plus pricing, jon manning, sans prix, value based advertising, value based pricing, value creation process
2 Comments
The dangers of misusing benchmarking
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Bringing clarity to the process and opportunity for mobile marketing
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, industry news & trends, iPhone business app, mobile marketing, resource rate calculator, social media & digital marketing
Tagged agency compensation, agency remuneration, agency remuneration calculator, calculator, Darren Woolley, google mobile, mobile apps, mobile marketing, resource rate, resource rate calculator, TrinityP3
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What is included in your advertising agency overhead cost and what is not?
This is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to none with her most … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, resource rate calculator
Tagged advertising agency overhead, agency compensation, agency overhead, agency remuneration, agency solutions, esther selvanayagam, marketing procurement, overhead cost, resource rate, TrinityP3
6 Comments
How to perform successful surgery on your marketing budget
Two weeks ago I was talking with a CMO client who was explaining that they have just been informed that their marketing budget has been cut by more than 15% and yet they are still expected to continue to deliver … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, return on investment
Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing budget, marketing optimisation, marketing procurement, return on investment, strategic management, TrinityP3
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Are payment terms the new advertising agency remuneration negotiation strategy?
Since 2008 and the Global Financial Crisis, major corporations have been finding ways to manage cash flow and reduce cost of money. The most common appears to be extending payment terms. Only last month I had more multi-billion dollar global … Continue reading
Why does the big brand idea always seem to mean big advertising bucks?
When we raise issues about advertising costs, the most common accusation from the agencies is that we inhibit the creation of the big idea. Firstly we are certainly not against the big idea. For any advertising to be effective, it … Continue reading
Posted in agency remuneration / compensation, return on investment, strategic management, television & electronic production
Tagged advertising costs, agency compensation, agency remuneration, agency solutions, brand idea, Darren Woolley, production costs, strategic management, the big idea, TrinityP3
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More marketing should focus on more effectiveness and more efficiency
There is no denying that marketing has become more complex and one of the main drivers of this complexity is the rapidly increasing number of channels in which we can engage consumers. Technology is providing more ways of connecting while … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, social media & digital marketing, strategic management
Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, Marketing efficiency, strategic management, strategic marketing, test and learn, TrinityP3
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