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Tag Archives: agency consolidation
ANA Marketing Financial Management Conference, Boca Raton, Florida – Day 2
Global growth will continue to be patchy, so how do we maximise the opportunities. Today was about obtaining a view of the world from four very different perspectives: The economic perspective – John Swadener, PwC & Larry Cristini, Eurasia Group … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation
Tagged agency consolidation, ana marketing, Darren Woolley, Financial Management, hans melotte, john swadener, larry cristini, managing multiple agencies, marketing procurement, Marketing strategy, martin sorrell, paul matsen, strategic alignment, TrinityP3
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Challenging some of the strategic notions of media agency structures and services
Recently the trade press in Australia had a headline that screamed: “Woolley questions RACQ agency consolidation” The story linked my opinion on agency consolidation, which is that it is not right for everyone, with the fact that the RACQ in … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management
Tagged agency consolidation, agency roster, agency solutions, Darren Woolley, Digital Marketing, media agency structures, media buying, media planning, process optimisation, strategic management, TrinityP3
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