Tag Archives: agency remuneration

Paying peanuts? – It is not the smartest advertising agency remuneration strategy

Posted on February 20, 2012 by Darren Woolley

No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We see it all the time, advertisers call us in because they are unhappy with the performance and service levels provided … Continue reading →

Posted in agency remuneration / compensation, agency solutions, strategic management | Tagged advertising agency remuneration, agency compensation, agency remuneration, agency resources, agency solutions, benchmarking, benchmarking performance, Darren Woolley, overhead factor, TrinityP3, value based model | Leave a comment

Save time and money by improving your advertising approval process

Posted on February 17, 2012 by Darren Woolley

Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were eight people involved in … Continue reading →

Posted in agency remuneration / compensation, agency solutions, case studies, marketing process optimisation, print production | Tagged advertising approval, agency compensation, agency remuneration, agency solutions, approval process, case studies, Darren Woolley, marketing process optimisation, print production, TrinityP3 | Leave a comment

Things to consider when selecting a new advertising agency

Posted on February 13, 2012 by Darren Woolley

Choosing a new agency, be that creative, media, digital, experiential or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact on the business is … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions | Tagged agency remuneration, agency search, agency selection, agency solutions, Darren Woolley, performance based remuneration, strategic management, strategic performance, TrinityP3, value based compensation | Leave a comment

What’s all this bull about agency billings? – A misleading measure of agency performance

Posted on February 3, 2012 by Darren Woolley

Many people in the media still use media billings to indicate the size of the account or the size of the agency. Check out Mumbrella, or AdNews, B&T or even The Australian and The Financial Review. Even overseas, Advertising Age … Continue reading →

Posted in agency remuneration / compensation, agency solutions, interesting observations | Tagged agency billings, agency compensation, agency contract, agency performance, agency remuneration, agency solutions, Darren Woolley, media buying, print revenue, strategic management, TrinityP3 | Leave a comment

Case studies on the mistakes advertisers make with their TV advertising productions

Posted on January 30, 2012 by Darren Woolley

In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were unaware of the impact … Continue reading →

Posted in agency solutions, case studies, television & electronic production | Tagged agency compensation, agency remuneration, agency solutions, benchmarking cost, case studies, Darren Woolley, production cost, strategic management, Television production, TrinityP3, tv advertising | Leave a comment

Value based agency remuneration considerations for direct response and retail advertisers

Posted on January 27, 2012 by Darren Woolley

I had an interesting conversation with a client in early December last year as they had contacted me to discuss their media and creative requirements to meet their business growth objectives in the coming year. What made it interesting was … Continue reading →

Posted in agency remuneration / compensation, agency solutions, customer relationship management, strategic management | Tagged agency compensation, agency remuneration, agency solutions, CRM, crm model, customer relationship management, Darren Woolley, direct response, strategic management, TrinityP3, value based agency remuneration | Leave a comment

12 trends in strategic marketing management for 2012

Posted on January 23, 2012 by Darren Woolley

This first appeared as a guest blog in BizCommunity in South Africa and can be seen in full here. 2012 will be a year of solving the conundrums of marketing complexity. The world sitting in a now familiar state of uncertainty, … Continue reading →

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, Evalu8ing - Relationship Performance Monitoring, green marketing & sustainability, industry news & trends, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management | Tagged agency compensation, agency remuneration, agency solutions, Darren Woolley, media buying, media planning, relationship performance monitoring, social media and digital marketing, strategic management, strategic marketing management, TrinityP3 | Leave a comment

TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Posted on January 16, 2012 by Darren Woolley

2011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement management, client agency relationships, supplier performance … Continue reading →

Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, interesting observations, media planning & buying, print production, social media & digital marketing, strategic management, television & electronic production, Top 10 | Tagged advertising agencies, advertising production, agency compensation, agency remuneration, agency solutions, Darren Woolley, marketing management, media benchmarking, strategic alignment, strategic management, strategic marketing management, TrinityP3 | Leave a comment

When should an advertiser pay pitch fees when selecting a new advertising agency?

Posted on January 9, 2012 by Darren Woolley

There are times when an advertiser should go to the market to select a new agency. But this is not a process that should be entered into lightly. Going out to the market place comes with several risks and costs … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions | Tagged agency compensation, agency remuneration, agency search, agency selection, agency solutions, Darren Woolley, new advertising agency, pitch fees, pitch process, strategic management, TrinityP3 | Leave a comment

To pitch or not to pitch? The issues every marketer should consider before answering this question.

Posted on January 6, 2012 by Darren Woolley

Undertaking an agency review or “pitch” should only be done for the following reasons: 1. You want to appoint an agency provider for the first time. It may be a new business, new brand or growth in an existing business … Continue reading →