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Tag Archives: agency remuneration
What happens when cost is more important than marketing value?
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment
Tagged agency fees, agency remuneration, benchmarking, cost reduction, CPM, Darren Woolley, marketing value, media agency, media cost, wfa global marketing week
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5 ways to ensure efficient production estimate approvals
This post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production services. With … Continue reading
Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, television & electronic production
Tagged agency estimate, agency remuneration, efficient estimate approvals, estimate approvals, jodi randall, production budget, production estimate, production management, production services
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The ABC of getting agencies to collaborate with lessons from Dr Suess
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing procurement, strategic management
Tagged agency collaboration, agency remuneration, agency rosters, client agency relationships, Collaboration, Darren Woolley, dr suess, Evalu8ing, strategic alignment
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Why do so many agencies take on revenue at the expense of profit?
This post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 15 years experience in advertising agency finance and operations. His expertise and knowledge covers the spectrum from large multi-national operations down to the boutique creative shop. A couple of weeks … Continue reading
Value-Based Pricing is a process, not a project
This post is by Jon Manning, Founder & Principal Consultant at Sans Prix, a management consulting firm that helps companies monetise the value of their products and services with smarter, value-based pricing strategies. In my last post, I talked about what Value-Based Pricing … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, industry news & trends, marketing process optimisation, marketing procurement
Tagged advertising services, agency fees, agency remuneration, contingency pricing, guaranteed pricing, jon manning, pricing strategies, sans prix, upfront pricing, value based pricing
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How to step beyond simply cost benchmarking your advertising agency
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, marketing procurement, resource rate calculator, return on investment, strategic management
Tagged agency benchmarking, agency fees, agency relationship, agency remuneration, cost benchmarking, Darren Woolley, media commission, Procurement, TrinityP3
2 Comments
Advertising’s slow road to value-based pricing
This post is by Jon Manning, Founder & Principal Consultant at Sans Prix, a management consulting firm that helps companies monetise the value of their products and services with smarter, value-based pricing strategies. As a pricing consultant, I am frequently asked by … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, marketing procurement, return on investment, strategic management
Tagged advertising industry, agency compensation, agency remuneration, cost plus pricing, jon manning, sans prix, value based advertising, value based pricing, value creation process
2 Comments
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