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Tag Archives: agency remuneration
Aligning marketing expectations to marketing budget when establishing the agency scope of work
A marketer recently provided their extensive scope of work to their preferred agency so the agency could provide a remuneration proposal. The problem was that the proposal was almost double the marketers budget for the agency fee. This budget was … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, strategic management
Tagged agency compensation, agency remuneration, agency scope of work, agency solutions, Darren Woolley, scope calculator, scope monitor, scope of work, strategic management, TrinityP3
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When marketing pitch consultants get agency remuneration wrong
Had a phone call the other day from an agency CEO. It seems that they are in negotiations with a potential client and another consultant (a competitor) is managing the process. The consultant has proposed annual billable hours of 2000 … Continue reading
Posted in agency remuneration / compensation, agency search & selection, industry news & trends, iPhone business app, resource rate calculator
Tagged agency remuneration, agency search, agency selection, agency solutions, billable hours, Darren Woolley, iphone business app, marketing pitch, pitch consultants, resource rate, TrinityP3
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The real business cost of all of those back-to-back meetings
Over the summer (Southern hemisphere) I was checking out apps similar to the TrinityP3 Resource Rate Calculator Business App on the iTune App Store and came across this beauty from LBi, one of the hot digital shops (who in late … Continue reading
Posted in agency remuneration / compensation, case studies, industry news & trends, interesting observations, iPhone business app, marketing process optimisation
Tagged agency compensation, agency remuneration, business cost, case studies, coma app, Darren Woolley, iphone business app, process optimisation, Procurement, TrinityP3
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How to use the TrinityP3 resource rate calculators iPhone Business App to get a pay rise
I was having a coffee with a friend who was a recently-redundant creative director at one of the larger agencies around town. He had decided to now go out on his own, funded by the redundancy package from the agency. … Continue reading
Posted in agency remuneration / compensation, interesting observations, iPhone business app, resource rate calculator
Tagged agency compensation, agency remuneration, annual salary, billable hours, Darren Woolley, get a pay rise, iphone business app, resource rate, resource rate calculator, TrinityP3
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Paying peanuts? – It is not the smartest advertising agency remuneration strategy
No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We see it all the time, advertisers call us in because they are unhappy with the performance and service levels provided … Continue reading
Posted in agency remuneration / compensation, agency solutions, strategic management
Tagged advertising agency remuneration, agency compensation, agency remuneration, agency resources, agency solutions, benchmarking, benchmarking performance, Darren Woolley, overhead factor, TrinityP3, value based model
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Save time and money by improving your advertising approval process
Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were eight people involved in … Continue reading
Posted in agency remuneration / compensation, agency solutions, case studies, marketing process optimisation, print production
Tagged advertising approval, agency compensation, agency remuneration, agency solutions, approval process, case studies, Darren Woolley, marketing process optimisation, print production, TrinityP3
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Things to consider when selecting a new advertising agency
Choosing a new agency, be that creative, media, digital, experiential or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact on the business is … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions
Tagged agency remuneration, agency search, agency selection, agency solutions, Darren Woolley, performance based remuneration, strategic management, strategic performance, TrinityP3, value based compensation
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Case studies on the mistakes advertisers make with their TV advertising productions
In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were unaware of the impact … Continue reading
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