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Tag Archives: agency solutions
The top 5 agency accounting practices that irritate clients
This post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 15 years experience in advertising agency finance and operations. His expertise and knowledge covers the spectrum from large multi-national operations down to the boutique creative shop. My mother … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation
Tagged agency accounting, agency client relationship, agency finance, agency invoicing, agency remuneration, agency solutions, billable hours, head hour rates, nick hand, TrinityP3
2 Comments
Poor creative? Don’t blame the client as often the agency kills the idea
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, strategic management
Tagged agency presentations, agency renumeration, agency solutions, creative agency, creative ideas, Darren Woolley, marketing and communications, presentation skills, strategic management, TrinityP3
2 Comments
Why the right digital agency is essential (and urgent)
This is a guest post by Stephan Argent - a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, around the need for … Continue reading
Posted in agency search & selection, agency solutions, data & direct marketing, interesting observations, social media & digital marketing, strategic management
Tagged agency search, agency selection, agency solutions, digital agency, Digital Marketing, digital strategy, marketing first forum, stephan argent, strategic management, strategic marketing management
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Don’t just rationalise your advertising agency roster, strategically align it
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing process optimisation, marketing procurement, strategic management
Tagged agency remuneration, agency roster, agency search and selection, agency solutions, Darren Woolley, marketing procurement, strategic alignment, strategic management, supplier alignment, TrinityP3
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The Globe Award judging criteria is also good for judging agency case studies
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
What is included in your advertising agency overhead cost and what is not?
This is a guest post by Esther Selvanayagam, a Senior Consultant with TrinityP3. Esther is a Chartered Accountant with over 15 years experience largely in the Marketing & Media sectors. Her market knowledge and industry credentials are second to none with her most … Continue reading
Posted in agency remuneration / compensation, agency solutions, interesting observations, resource rate calculator
Tagged advertising agency overhead, agency compensation, agency overhead, agency remuneration, agency solutions, esther selvanayagam, marketing procurement, overhead cost, resource rate, TrinityP3
6 Comments
7 critical SEO blunders agencies are still making
This is a guest post by Mike Morgan, Founder and Director of High Profile Enterprises – SEO Consultants. Mike has been collaborating with TrinityP3 on an SEO, Social Media and Content Strategy since early 2011. Darren Woolley has already discussed … Continue reading
Posted in agency solutions, interesting observations, social media & digital marketing, strategic management
Tagged agency seo, agency solutions, content marketing, Digital Marketing, high profile enterprises, mike morgan, search engine optimisation, SEO, social media marketing, strategic management
9 Comments
Did you want collaboration, cooperation or coordination with that marketing process?
There is a lot of talk about the need for collaboration in marketing and many are working to develop collaborative relationships within their organisations and across their agency roster. But when my friend from Anecdote, Shawn Callahan, guest posted here … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management
Tagged agency solutions, Collaboration, cooperation, coordination, Darren Woolley, marketing process, production and implementation, stakeholder relationship management, strategic management, strategy and concept, TrinityP3
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3 most common concerns marketers have about engaging an advertising production consultant
We have been providing production consulting advice since we started in 2000. In that time we have assessed, managed, negotiated and reviewed production both in Australia and New Zealand, but also around the world and especially in Asia-Pacific. These productions … Continue reading
Posted in agency solutions, marketing process optimisation, marketing procurement, print production, social media & digital marketing, television & electronic production
Tagged advertising production consultant, agency solutions, Darren Woolley, digital marketing assessment, marketing procurement, production consultant, production consulting, strategic management, television production costs, TrinityP3
2 Comments
Media strategies for tough times: doing more with less
This is a guest post by Les Margulis a Business Director at TrinityP3. In his long and distinguished career Les has been responsible for the international media operations for numerous multinationals such as GE, Gillette, Pepsi and others, working in dozens of countries around the world. … Continue reading
Posted in agency solutions, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing
Tagged agency solutions, brand strategy, Digital Marketing, les margulis, marketing process optimisation, media agency, media budgets, media planning, media strategies, strategic management, TrinityP3
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