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Tag Archives: agency solutions
Aligning marketing expectations to marketing budget when establishing the agency scope of work
A marketer recently provided their extensive scope of work to their preferred agency so the agency could provide a remuneration proposal. The problem was that the proposal was almost double the marketers budget for the agency fee. This budget was … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, strategic management
Tagged agency compensation, agency remuneration, agency scope of work, agency solutions, Darren Woolley, scope calculator, scope monitor, scope of work, strategic management, TrinityP3
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Advertising industry addresses negative connotation, but it could be too little too late
Katharine Schafli, Business Director at TrinityP3 Hong Kong sent me a link to this story in AdWeek titled “Advertising gets face lift to attract young talent”. Andrew McMains reports that the 4As and advertising agency Arnold Worldwide are addressing the … Continue reading
It is difficult searching agency details unless you know where to look
A marketer was questioning the cost of us providing a market review of agencies suitable for their requirements as they had a comprehensive list of suitable agricultural specialist agencies already. I asked how they developed the list and was told … Continue reading
Poor manners leads to poor business strategic alignment with suppliers
I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to poor communication, poor alignment and a large waste of time, effort and resources. There have been more than a handful … Continue reading
Turning advertising production costs into financial assets
One of the most overlooked assets are the digital assets created by the advertiser’s agency, design companies and direct marketing companies. It seems that for many advertisers the production process is a consumable one, with new advertising created with each … Continue reading
Posted in agency solutions, interesting observations, marketing process optimisation, print production, strategic management, television & electronic production
Tagged advertising production costs, agency solutions, cost benchmarking, Darren Woolley, digital assets, digital benchmarking, marketing process optimisation, strategic management, TrinityP3
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Another reason why marketers and procurement should engage a search consultant
Apart for knowing the industry and having knowledge of the agencies and their capabilities, culture and conflicts, search consultants are able to act on an advertisers behalf without alerting the industry to a possible review. Recently this story appeared in … Continue reading
When marketing pitch consultants get agency remuneration wrong
Had a phone call the other day from an agency CEO. It seems that they are in negotiations with a potential client and another consultant (a competitor) is managing the process. The consultant has proposed annual billable hours of 2000 … Continue reading
Posted in agency remuneration / compensation, agency search & selection, industry news & trends, iPhone business app, resource rate calculator
Tagged agency remuneration, agency search, agency selection, agency solutions, billable hours, Darren Woolley, iphone business app, marketing pitch, pitch consultants, resource rate, TrinityP3
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Why your low advertising print cost does not necessarily mean great value
When talking with many procurement and sourcing professionals about marketing procurement, one the the first areas they review is Business Printing, which includes advertising and marketing related printing. It is seen as the low hanging fruit and an area for … Continue reading
Posted in agency solutions, industry news & trends, interesting observations, print production
Tagged advertising and marketing, advertising print cost, agency solutions, business printing, cost benchmarking, Darren Woolley, marketing procurement, print production, strategic management, TrinityP3
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Adding procurement and purchasing rigour into television advertising production
When the agency present “competitive” estimates for the latest television production, are you presented with the three quotes on one page, with the three costs all within 5% to 10% of each other? Is this familiar? Does this mean that … Continue reading
Posted in agency remuneration / compensation, agency solutions, strategic management, television & electronic production
Tagged agency creatives, agency producer, agency solutions, Darren Woolley, Procurement, strategic management, television advertising production, Television production, tender process, TrinityP3, tv production
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