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Tag Archives: agency
Agency Solutions offered by Mumbrella 360 Manifesto
Agency Solutions from Mumbrella 360 Manifesto – People, post-broadcast planning, agency and media owner relationships, social media, client and agency relationships, data, technology and systems, remuneration.
Posted in industry news & trends
Tagged 360, agency, agency solutions, Client, manifesto, media, Mumbrella, post-broadcast planning, Relationships, remuneration, social media, Technology, TrinityP3
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Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’
US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the same. They have the … Continue reading
Posted in agency search & selection
Tagged AdAge, agency, Avi Dan, Compensation, Creative, Digital, media, Procurement, remuneration, search, selection, value
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What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?
Many contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It is important to recognise … Continue reading
What do agencies think about TrinityP3?
For those marketers who have not worked with us, there is often a point where they naturally wonder how advertising agencies feel about what we do. After all, there is a lot of negative press about the involvement of procurement … Continue reading
MARKETERS – Before you pitch for an agency, read this!
Earlier this year we ran a pitch for a client and about 3 weeks in I realised that I had started to take the peculiarities of whole process for granted. You see, the Marketing Director called me up one morning … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, Creative, Digital, media, Pitching, PR, score cards, selection, Trade Press
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How much time does it take to run an agency pitch?
Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how much time will it … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, costs, Creative, Digital, media, process, resources, search, selection, supplier, time
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2010 – A year of faking it?
In my inbox this morning was an email from Julian Martin at Brand Central titled 2010, a year of faking it. In it he highlights that at a time when innovative thinking has the potential to drive true differentiation and … Continue reading
Posted in interesting observations
Tagged agency, banks, Compensation, innovation, negotiation, Online, politics, price, remuneration, retailers, value
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Marketers buy advertising agencies on value and not price
At the Caxton Awards earlier this year I spoke about how creativity is valued and the fact that agencies were unnecessarily discounting their fees to win business, a message picked up by Paul McIntyre at AdNews TV. CommBank’s Mark Murray … Continue reading
Posted in agency remuneration / compensation
Tagged Adnews, agency, Caxtons, CBA, CommBank, Commonwealth Bank, Compensation, discounting, fees, Jon Bradshaw, Lion Nathan, Mark Murray, Marketing, remuneration
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Why self assessment surveys are flawed in client / agency relationships
When British drivers were asked to assess driving ability in a survey: 1. 40% rated the overall standard of driving as bad but only 2% rated their own driving as bad 2. 24% rated the overall standard of driving as … Continue reading
Challenges facing marketers in managing their agency relationships
This is a modern marketing fairytale I presented on August 19 2010 at the AANA Hothouse on Agency / Client Relationships held at Cockle Bay, Sydney, NSW. (Photos of the day) It tells of the challenges marketers face in managing … Continue reading
Posted in agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation
Tagged AANA, Advertising, agency, alignment, Client, Collaboration, Darren Woolley, Evalu8ing, Hothouse, Marketing, relationship, TrinityP3
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