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Tag Archives: alignment
Conquering the time management challenge for marketers
This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading
Evalu8ing agency relationships in siloed marketing structures
Client Category: Technology Industry Issues: Managing Agency Relationships across multiple business silos Challenging Problem: The business is structured across five Business Units (BU), all working with a common creative agency and media agency. Previous attempts to measure and manage these … Continue reading
Strategically aligning your agencies to your marketing requirements
How many agencies do you need and what type? With increased market diversity, sophistication and fragmentation, brand marketers are finding themselves engaging an ever increasing number and variety of specialist agencies. It was not long ago that many marketers when … Continue reading
Agencies rethink creative
Today’s AAF Smart Brief reports that a segment on National Public Radio says that “the demand for ads that engage users on multiple platforms has forced traditional agencies to rethink creative and the types of workers needed to produce highly … Continue reading
Posted in social media & digital marketing
Tagged Adforum, alignment, Caxtons, creative agencies, digital agencies, fragmentation, Huge, Nick Law, RG/A
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11 trends in marketing services for 2011
In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus on the role of … Continue reading
What is the benefit of Evalu8ing in managing relationships between agencies and marketers?
Evalu8ing lets you measure, manage and maximise the performance of relationships between multiple groups. But to find out what the benefits are lets ask a few people who have used the process. What do marketers think? What do agencies think? … Continue reading
What is more important – Scoring performance? Measuring relationship? Or Collaboration and Alignment?
Many contracts have provisions for Key Performance Indicators (KPIs) or have Service Level Agreements (SLAs). Notwithstanding the flaws of these approaches in marketing, if these are not measured or managed and therefore are largely pointless. It is important to recognise … Continue reading
Challenges facing marketers in managing their agency relationships
This is a modern marketing fairytale I presented on August 19 2010 at the AANA Hothouse on Agency / Client Relationships held at Cockle Bay, Sydney, NSW. (Photos of the day) It tells of the challenges marketers face in managing … Continue reading
Posted in agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, interesting observations, marketing process optimisation
Tagged AANA, Advertising, agency, alignment, Client, Collaboration, Darren Woolley, Evalu8ing, Hothouse, Marketing, relationship, TrinityP3
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New Business Director at TrinityP3 New Zealand
Just had the pleasure of spending the week with the newest member of TrinityP3, St John Craner, who is the business director for TrinityP3 New Zealand. St John is based in Wellington, but will be working with clients in Auckland … Continue reading
How can the relationship between procurement, marketing and agencies be improved?
At the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve outputs (results). Here, Bruno … Continue reading
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