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Tag Archives: Australia
Shooting your next television commercial off-shore has never been more affordable
Increasingly more Australian film companies and agencies are looking off-shore for cost effective shooting locations, such as Eastern Europe, South America, South Africa, Asia and closer to home, New Zealand. But why? Exchange Rates While the Australian dollar is high … Continue reading
How marketers can exploit the full power of stories for brand and business strategy alignment
Storytelling in marketing is a hot topic, with a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories around their products that people naturally want to be part of. Books … Continue reading
Posted in customer relationship management, industry news & trends, interesting observations, strategic management
Tagged advertising and marketing, Australia, brand image, business strategy alignment, customer relationship management, Darren Woolley, storytelling in marketing, strategic alignment, strategic management, TrinityP3
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If structure follows strategy how is marketing strategically positioned in your organisation?
Last week I went along to speak to a financial services advertiser at their six monthly marketing planning day. They asked me to talk about the various types of marketing departments. When they called me and asked if I could … Continue reading
Top 10 ways to avoid ending up in court for misleading and deceptive conduct
There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. It has happened to a number of advertisers in … Continue reading
Posted in agency solutions, print production, television & electronic production, Top 10
Tagged advertising legal advice, agency solutions, Australia, Darren Woolley, deceptive advertising, electronic production, print production, strategic management, Television production, trade practice act, TrinityP3
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Lack of financial acumen may stop marketing being aligned to business strategy
I have written before about the perception of marketing by CEOs (73% of CEOs think marketers lack business credibility) and CFOs (‘Being “good for the brand” is not a business case) in organisations, but two things this week made we wonder if … Continue reading
Top 10 ways to get greater value from music in your marketing
Music is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around the brand. But here … Continue reading
Most 360º client agency relationship systems are misleading
I was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked them “what is it that you want to measure? Performance? Relationship? Level of collaboration?” The fact is that … Continue reading
Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring
Tagged 360 systems, agency search, agency solutions, Australia, business strategy alignment, client agency relationships, Darren Woolley, marketing and advertising, performance benchmarking, strategic alignment, strategic management, TrinityP3
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TRENDSETTERS: Agency Remuneration v. Agency Compensation – What’s the Difference?
I was recently in NYC and had dinner with Deborah Malone, the Founder of The Internationalist Magazine. I was talking to her about the fact that in the US most people call it Agency Compensation while in Australia, the UK … Continue reading
Leading Strategic Marketing Consultant in Australia’s AdNews Power 50
Once again Darren Woolley, MD of TrinityP3 features in the AdNews Power 50. Darren is compared to the character from Pulp Fiction – Winston “The Wolf” Wolfe (Harvey Keitel) as the strategic marketing consultant and agency solutions specialist called on to save the day.
New Zealand represents excellent value for Australian TV commercial production
At the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost of actors overseas compared … Continue reading
Posted in television & electronic production
Tagged Actors, Advertising, Airfares, Australia, costs, efficiency, Film, Location, MEAA, New Zealand, post production, production, SPAA, television, Travel, TV
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