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Tag Archives: benchmarking agencies
Strategically aligning your media suppliers to your overall communications requirements
Recently, one of Australia’s larger media agencies announced its intention to revamp its management structure with the objective of expanding its strategic planning expertise and building some ‘centres of excellence’ around the various and ever expanding media disciplines. This highlights … Continue reading
Posted in agency solutions, marketing process optimisation, media planning & buying, social media & digital marketing, strategic management
Tagged benchmarking agencies, Darren Woolley, marketing optimisation, media buying, media planning, strategic alignment, strategic management, strategic planning, supplier alignment, TrinityP3
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