Tag Archives: benchmarking

What happens when cost is more important than marketing value?

Posted on May 13, 2013 by Darren Woolley

This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and … Continue reading →

Posted in agency remuneration / compensation, agency solutions, interesting observations, marketing process optimisation, marketing procurement, return on investment | Tagged agency fees, agency remuneration, benchmarking, cost reduction, CPM, Darren Woolley, marketing value, media agency, media cost, wfa global marketing week | Leave a comment

The dangers of misusing benchmarking

Posted on November 14, 2012 by Darren Woolley

Posted in agency remuneration / compensation, agency search & selection, marketing procurement | Tagged agency benchmarks, agency compensation, agency remuneration, agency review, benchmarking, creative agencies, Darren Woolley, Procurement, procurement contractor, TrinityP3 | Leave a comment

How to manage your television advertising production costs

Posted on July 13, 2012 by Darren Woolley

At the recent Festival of Media Global, Pepsico executive vice-president and chief marketing officer Salman Amin declared that television is here to stay. Television continues to be a significant production investment for advertisers, be that broadcast or online and traditional advertising 30 … Continue reading →

Posted in agency solutions, strategic management, television & electronic production | Tagged advertising costs, agency solutions, benchmarking, cost management, Darren Woolley, marketing and advertising, Media fragmentation, strategic management, supplier management, television advertising production, TrinityP3 | Leave a comment

Paying peanuts? – It is not the smartest advertising agency remuneration strategy

Posted on February 20, 2012 by Darren Woolley

No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We see it all the time, advertisers call us in because they are unhappy with the performance and service levels provided … Continue reading →

Posted in agency remuneration / compensation, agency solutions, strategic management | Tagged advertising agency remuneration, agency compensation, agency remuneration, agency resources, agency solutions, benchmarking, benchmarking performance, Darren Woolley, overhead factor, TrinityP3, value based model | Leave a comment

An easy way to improve advertising process

Posted on September 23, 2011 by Darren Woolley

When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look at the level of … Continue reading →

Posted in marketing process optimisation | Tagged Agencies, agency compensation, agency remuneration, agency solutions, benchmarking, Creative, Darren Woolley, improve advertising process, strategic marketing consulting, TrinityP3 | 5 Comments

How fees are calculated for agency compensation

Posted on August 16, 2011 by Darren Woolley

Perhaps it is because I spend almost every day calculating, benchmarking and negotiating agency compensation, but it always surprises me how often people get these calculations wrong.Here we take a mythical agency as an example to make the numbers easier and therefore the process easier to follow.

Posted in agency remuneration / compensation | Tagged agency compensation, agency overheads, agency remuneration, benchmarking, iphone business app, online calculators, Procurement, resource rate, TrinityP3 | Leave a comment

73% of CEOs think marketers lack business credibility because of a lack of business strategy alignment

Posted on August 8, 2011 by Darren Woolley

The Fournaise Marketing Group interviewed more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia. Do marketers lack business credibility because of a lack of business strategy alignment?

Posted in interesting observations | Tagged Advertising, agency solutions, benchmarking, business, business strategy alignment, Darren Woolley, Fournaise marketing group, Marketing, strategic alignment, strategic marketing consulting, TrinityP3 | 5 Comments

Is Calling Yourself a Media Auditor Misleading and Deceptive?

Posted on May 18, 2011 by Darren Woolley

There are a number of people and companies in the marketing and advertising category who call themselves auditors and yet do not provide either the auditing process or have the rigor or professional body recognition of being auditors. More here:

Posted in media planning & buying | Tagged Advertising, agency solutions, auditors, audits, benchmarking, cost benchmarking, media, performance benchmarking, strategic marketing consulting, TrinityP3 | Leave a comment

Is benchmarking the real failing of marketing procurement?

Posted on February 7, 2011 by Darren Woolley

There is a lot of discussion and questioning of benchmarking. I recently found this article titled “Is benchmarking the real failing of global marketing procurement?” on Businessweek.com from Freedman International. Heavily drawing from the article in AdAge by Avi Dan … Continue reading →

Posted in agency remuneration / compensation | Tagged Advertising, benchmark, benchmarking, benchmarks, costs, Marketing, outcomes, outputs, remuneration, resource mix, resources, salaries, scope of work, service levels | Leave a comment

Best time to negotiate agency fees – during pitch or post pitch?

Posted on May 7, 2010 by Darren Woolley

There is no right or wrong answer for this. Some people prefer to make their selection on quality and then negotiate price, other prefer to negotiate price at the same time as they evaluate quality. TrinityP3 methodology is to negotiate … Continue reading →