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Tag Archives: briefing
The key foundations of a new client agency relationship
I met Casey Jones from Brief Logic at the ANA Financial Management Conference in Florida. Casey is ex-Dell VP Global CMO and the person responsible for WPP establishing Enfatico. Now Casey is focusing on the inputs into the client agency … Continue reading
Posted in marketing process optimisation
Tagged agency, briefing, Client, communication, expectation, GIGO, improvement, relationship
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CASE STUDY: New Agency Relationship Management
Company Category: Telecommunications Challenging Problem: The client had just appointed a new creative lead agency to be included in a mix of existing design, digital, media and sale promotions services providers who had developed a collaborative method of working together. … Continue reading
Posted in case studies
Tagged agency relationships, alignment, approvals, briefing, Collaboration, Evalu8ing, feedback, new suppliers, process optimisation
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Poor marketing process leads to poor results and huge waste
We have all seen satirical stories of “what happens when business plans a swing”. Here is an update of this concept with major corporations in charge of designing a stop sign. But what are the lessons? 1. Poor and incomplete … Continue reading
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