Tag Archives: business strategy alignment

Poor manners leads to poor business strategic alignment with suppliers

Posted on April 13, 2012 by Darren Woolley

I am often amazed at the simple basic rudeness that is tolerated within marketing and advertising, but which leads to poor communication, poor alignment and a large waste of time, effort and resources. There have been more than a handful … Continue reading →

Posted in industry news & trends, interesting observations | Tagged agency solutions, business strategy alignment, Darren Woolley, entitlement, market leader, marketing and advertising, Procurement, strategic alignment, strategic management, TrinityP3 | 4 Comments

How marketers can exploit the full power of stories for brand and business strategy alignment

Posted on March 9, 2012 by Darren Woolley

Storytelling in marketing is a hot topic, with   a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories around their products that people naturally want to be part of. Books … Continue reading →

Posted in customer relationship management, industry news & trends, interesting observations, strategic management | Tagged advertising and marketing, Australia, brand image, business strategy alignment, customer relationship management, Darren Woolley, storytelling in marketing, strategic alignment, strategic management, TrinityP3 | 1 Comment

Delivering the benefits of greater collaboration and business strategy alignment

Posted on January 4, 2012 by Darren Woolley

With increasing complexity advertisers are finding limitations in relying on media and creative agencies as their main advertising providers. Today, most advertisers are juggling five or more providers including digital and direct marking, public relations, experiential, promotions companies and more. … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management | Tagged agency compensation, agency remuneration, agency solutions, business relationship management, business strategy alignment, Darren Woolley, Evalu8ing, relationship performance monitoring, strategic alignment, strategic management, TrinityP3 | Leave a comment

Why collaboration can simply lead to more meetings and not great business strategy alignment

Posted on December 23, 2011 by Darren Woolley

I recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their roster. The ideas that … Continue reading →

Posted in interesting observations, marketing process optimisation, strategic management | Tagged agency roster, business strategy alignment, Darren Woolley, marketing management, marketing process optimisation, strategic alignment, strategic management, strategic marketing management, TrinityP3 | 2 Comments

Achieving business strategy alignment starts with a common language

Posted on December 14, 2011 by Darren Woolley

My friend and colleague Clement Toulemonde recently shared a list of phrases commonly used in English language that are often misinterpreted by the listener. I suddenly realised that this happens often in meetings between marketers and their agencies. The cause is … Continue reading →

Posted in agency solutions, interesting observations, marketing process optimisation, strategic management | Tagged agency solutions, business strategy alignment, Darren Woolley, marketing process optimisation, strategic alignment, strategic management, strategic planning, TrinityP3 | Leave a comment

Lack of financial acumen may stop marketing being aligned to business strategy

Posted on November 11, 2011 by Darren Woolley

I have written before about the perception of marketing by CEOs (73% of CEOs think marketers lack business credibility) and CFOs (‘Being “good for the brand” is not a business case) in organisations, but two things this week made we wonder if … Continue reading →

Posted in interesting observations, Uncategorized | Tagged advertising industry, Australia, business strategy alignment, Campaign Brief, Darren Woolley, marketing and advertising, strategic alignment, strategic management, TrinityP3 | Leave a comment

Most 360º client agency relationship systems are misleading

Posted on October 14, 2011 by Darren Woolley

I was in a discussion with a UK based company about measuring their various agency relationships around the globe and I asked them “what is it that you want to measure? Performance? Relationship? Level of collaboration?” The fact is that … Continue reading →

Posted in agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring | Tagged 360 systems, agency search, agency solutions, Australia, business strategy alignment, client agency relationships, Darren Woolley, marketing and advertising, performance benchmarking, strategic alignment, strategic management, TrinityP3 | Leave a comment

When strategy gets in the way of business strategy alignment

Posted on September 20, 2011 by Darren Woolley

The term strategy is used a lot in marketing and especially in agencies. There is nothing wrong with the word, it is more the application of the word that can be problematic to clearly articulating what is meant, required or … Continue reading →

Posted in marketing process optimisation | Tagged agency solutions, business strategy alignment, Darren Woolley, Marketing strategy, strategic alignment, strategic marketing consulting, TrinityP3 | 2 Comments

Achieving business strategy alignment between the CFO and the CMO

Posted on September 1, 2011 by Darren Woolley

Business strategy alignment can be hindered by a lack of understanding between CFOs and CMOs. Here we look at the results of a survey in Marketing Magazine UK which uncovers some interesting attitudes.

Posted in agency remuneration / compensation, industry news & trends, interesting observations | Tagged agency compensation, agency remuneration, agency solutions, benchmarking costs, business strategy alignment, Darren Woolley, process improvement, strategic alignment, TrinityP3 | Leave a comment

Achieving collaboration in client agency relationships

Posted on August 27, 2011 by Darren Woolley

Marketers are finding themselves managing an increasing number of specialist service providers and are struggling to achieve the level of collaboration and alignment they need. Here are five key requirements for having competitive companies work together.