Tag Archives: Case study

CASE STUDY: Agency Remuneration Negotiation

Posted on February 8, 2011 by Darren Woolley

Client Category: – Beverage Company Challenging Problem: The client had a process of annual negotiations where the agencies would respond to a scope of work with a proposal of resources and costs. But a recent rationalisation of the roster had … Continue reading →

Posted in agency remuneration / compensation, case studies | Tagged agency remuneration, Case study, Compensation, negotiation, ROI | Leave a comment

CASE STUDY: Creative Agency Search & Selection

Posted on March 21, 2010 by Darren Woolley

Company Category: Global Telecommunications Brand or Issues: Entire organization e.g. brand communications, retail network, sponsorships, digital and direct response, direct and CRM, consumer and business proposition communications. Challenging Problem: Client engaged TP3 to facilitate a full service creative agency search … Continue reading →

Posted in case studies | Tagged Advertising agency, agency search, agency selection, Case study, digital agency, media agency, sponsorship | Leave a comment

CASE STUDY: Remuneration Benchmarking & Modelling

Posted on March 20, 2010 by Darren Woolley

Company Category: Global FMCG Challenging Problem: TP3 were asked to review the remuneration arrangements with its two creative Agencies. These relationships had been in place for many years however there was a sense that the rates may have been above … Continue reading →