Tag Archives: Creative

An easy way to improve advertising process

Posted on September 23, 2011 by Darren Woolley

When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look at the level of … Continue reading →

Posted in marketing process optimisation | Tagged Agencies, agency compensation, agency remuneration, agency solutions, benchmarking, Creative, Darren Woolley, improve advertising process, strategic marketing consulting, TrinityP3 | 5 Comments

Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

Posted on February 6, 2011 by Darren Woolley

US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the same. They have the … Continue reading →

Posted in agency search & selection | Tagged AdAge, agency, Avi Dan, Compensation, Creative, Digital, media, Procurement, remuneration, search, selection, value | Leave a comment

iQuit from the advertising industry of Singapore

Posted on January 20, 2011 by Darren Woolley

Was just sent this link to a website called iQuit. Very funny, unless you are the senior agency management at Y&R, Ogilvy, Publicis, Leo Burnett, BBDO, Saatchi & Saatchi, Grey, McCann WorldGroup or DDB in Singapore. The site reads, “BAD … Continue reading →

Posted in interesting observations | Tagged Account Management, art director, BBDO, copywriter, Creative, DDB, Grey, humour, iQuit, Leo Burnett, McCann Worldgroup, Ogilvy, Publicis, resign, Saatchi & Saatchi, satire, Singapore, Y&R | Leave a comment

Could media agencies become the movie studios of advertising?

Posted on November 25, 2010 by Darren Woolley

Having undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category and how limited the media agency options there are in the market. We were reflecting on this the other day … Continue reading →

Posted in media planning & buying | Tagged 20th Century Fox, BBDO, Channel, Content, Creative, DDB, Digital, Disney, distribution, Dreamworks, Dreamworks SMG, film company, Jerry Bruckheimer, JWT, media, Miramax, movie studio, Paramount, Pixar, production, Saatchi & Saatchi, Universal, Young & Rubicam | Leave a comment

MARKETERS – Before you pitch for an agency, read this!

Posted on November 24, 2010 by Darren Woolley

Earlier this year we ran a pitch for a client and about 3 weeks in I realised that I had started to take the peculiarities of whole process for granted. You see, the Marketing Director called me up one morning … Continue reading →

Posted in agency search & selection | Tagged Advertising, agency, Creative, Digital, media, Pitching, PR, score cards, selection, Trade Press | Leave a comment

How much time does it take to run an agency pitch?

Posted on November 23, 2010 by Darren Woolley

Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how much time will it … Continue reading →

Posted in agency search & selection | Tagged Advertising, agency, costs, Creative, Digital, media, process, resources, search, selection, supplier, time | Leave a comment

A better way for advertisers’ to to select agencies

Posted on June 2, 2010 by Darren Woolley

I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer who had pitched his … Continue reading →

Posted in agency search & selection | Tagged Advertising, agency, Creative, Digital, media, New Zealand, performance, pitch, process, remuneration, review, selection, tender | Leave a comment

Why television post production can take hours finding the right effect

Posted on May 14, 2010 by Darren Woolley

Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the editors, producers and creative … Continue reading →

Posted in television & electronic production | Tagged award winning, benchmarks, costs, Creative, digital effects, directors, edit suite, EFX, Film, post production, producers, production, SFX, sound effects, sound mix, television, VFX | Leave a comment

Ten important considerations before an agency should agree to pitch for business

Posted on April 21, 2010 by Darren Woolley

Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business. Leave a comment with your thoughts.