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Tag Archives: Creative

An easy way to improve advertising process

When we do our agency remuneration benchmarking, we do not just determine if you are paying the right level to the agency, but we also look at the value of the remuneration. That is, we look at the level of … Continue reading

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Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’

US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the same. They have the … Continue reading

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Could media agencies become the movie studios of advertising?

Having undertaken a number of media reviews for financial services clients, it has become obvious the diversity of the category and how limited the media agency options there are in the market. We were reflecting on this the other day … Continue reading

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MARKETERS – Before you pitch for an agency, read this!

Earlier this year we ran a pitch for a client and about 3 weeks in I realised that I had started to take the peculiarities of whole process for granted. You see, the Marketing Director called me up one morning … Continue reading

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How much time does it take to run an agency pitch?

Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how much time will it … Continue reading

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A better way for advertisers’ to to select agencies

I was at a function for the New Zealand Marketing Association in Auckland last Thursday, where they were talking about agency / client relationships. The interesting thing was that one of the speakers was a marketeer who had pitched his … Continue reading

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Why television post production can take hours finding the right effect

Television production is complex, highly technical and therefore expensive, but often it is not the complexity or the technology that takes all of the time and money. Sometimes all the hours required is simply so the editors, producers and creative … Continue reading

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Ten important considerations before an agency should agree to pitch for business

Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business. Leave a comment with your thoughts.

Posted in agency search & selection | Tagged , , , , , , , , | 1 Comment

A Charlie Brown view of the advertising industry

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