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Tag Archives: CRM
Value based agency remuneration considerations for direct response and retail advertisers
I had an interesting conversation with a client in early December last year as they had contacted me to discuss their media and creative requirements to meet their business growth objectives in the coming year. What made it interesting was … Continue reading
Posted in agency remuneration / compensation, agency solutions, customer relationship management, strategic management
Tagged agency compensation, agency remuneration, agency solutions, CRM, crm model, customer relationship management, Darren Woolley, direct response, strategic management, TrinityP3, value based agency remuneration
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A year in review – Or the six things I’ve learned that I’d most like to fix in 2011
It is almost the end of the year and people are looking back on the year past and ahead to 2011. I have been noticing how many advertisers and their agencies are trying to come to terms with the new … Continue reading
Posted in interesting observations
Tagged Advertising, CRM, Customer centric, Marketing, Peppers & Rogers, Wayne Kingston
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