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Tag Archives: Digital
Procurement panels do not always deliver on their promise
Recently I have noticed that the traditional procurement “panel” approach to supplier management has been increasingly failing to deliver. One of the key reasons for this is the increasing diversity in agency services, specialities and core capabilities driven by technology. … Continue reading
A thought provoking warning for marketers from media agency PHD
Mumbrella today reports that “Media agency PHD has launched a provocative two minute video telling brands to “up their game” before the impending upheaval they face at the hands of the next generation of consumers”. Now there are a few … Continue reading
Posted in data & direct marketing
Tagged applications, augmented reality, Customer centric, Data, Digital, media, Online, PHD Media, social media, Technology
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Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’
US pitch consultant and member of the LinkedIn Pitch Doctors, Avi Dan of Avidan Strategies, recently wrote “Lack of Measurement and Innovation Has Turned Agencies Into ‘Vendors’” in AdAge that “Most agencies are pretty much the same. They have the … Continue reading
Posted in agency search & selection
Tagged AdAge, agency, Avi Dan, Compensation, Creative, Digital, media, Procurement, remuneration, search, selection, value
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11 trends in marketing services for 2011
In December was invited by Simone Puterman, Editor at Bizcommunity in South Africa to contribute to their Marketing & Media 2011 Industry Trends feature. With the slow emergence from Global Financial Crisis, there is a focus on the role of … Continue reading
MARKETERS – Before you pitch for an agency, read this!
Earlier this year we ran a pitch for a client and about 3 weeks in I realised that I had started to take the peculiarities of whole process for granted. You see, the Marketing Director called me up one morning … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, Creative, Digital, media, Pitching, PR, score cards, selection, Trade Press
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How much time does it take to run an agency pitch?
Last week I took a call from a client who is a marketer at a major advertiser. He was enquiring about selecting a digital agency and wondered “how long should it take?” “Did you mean how much time will it … Continue reading
Posted in agency search & selection
Tagged Advertising, agency, costs, Creative, Digital, media, process, resources, search, selection, supplier, time
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The future of advertising – Fast Company
A big thank you to St John Craner in New Zealand for this link to a Fast Company article on The Future of Advertising. It is about were Madison Ave, New York met with Hyper Island, Sweden and the clash … Continue reading
Posted in social media & digital marketing
Tagged Advertising, Digital, Fast Company, Mac, Marketing, Online, PC, strategy, Traditional
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What TrinityP3 is known for and what we do
On the Caxton Awards Weekend just past, I was introduced as a speaker with this terrific video developed by Ryan Fitzgerald and Annie Egan (Who picked up 3 Caxton Awards on the weekend), a creative team from GPY&R Melbourne. I … Continue reading
Posted in agency remuneration / compensation, agency search & selection, social media & digital marketing, television & electronic production
Tagged Adnews, Agencies, B&T, Campaign, Campaign Brief, Caxton, Compensation, D-Man, Digital, George Patterson Y&R, GPY&R, Introduction, Marketeers, Marketers, Marketing, media, Mumbrella, production, remuneration, Speech, Trade Press
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Replacing “Above the line” (ATL) & “Below the line” (BTL) with CONTENT & CHANNEL
For far too long marketers and advertisers have held on to the outdated terms of ATL and BTL with increasingly more activity being Through the Line (TTL). Internet advertising and more importantly Social Media has blurred the traditional descriptions for … Continue reading
Posted in marketing process optimisation
Tagged Above the line, Advertising, ATL, Below the line, BTL, Channel, Content, Digital, Direct, Entertainment, Industry, Internet, Marketing, media, Online, Through the line, TTL
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