Tag Archives: direct marketing

Data driven insights are the new black

Posted on September 3, 2012 by Anton Buchner

This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing … Continue reading →

Do you really know the effective Return On Investment of your Direct Marketing activity?

Posted on July 9, 2012 by Darren Woolley

As in most situations where in-depth analysis is required to add clarity to a problem, “the devil is in the detail”, and for most marketers knowing where to look for the required detail, in a pre and post campaign analysis, … Continue reading →

Posted in agency solutions, customer relationship management, data & direct marketing, marketing process optimisation, return on investment | Tagged agency solutions, cost of silence, customer relationship management, Darren Woolley, direct mail, direct marketing, e-mail marketing, return on investment, strategic management, TrinityP3 | Leave a comment

What is the real cost of your customer focused marketing strategy?

Posted on June 25, 2012 by Darren Woolley

A client recently reported to us that their direct marketing (eDM and direct mail) response rate in cross-selling activities to existing customers was 3%, which they suggested was “a little under the industry average of 5%”. We looked at the … Continue reading →

Posted in agency solutions, customer relationship management, data & direct marketing, marketing process optimisation, return on investment, strategic management | Tagged agency solutions, cost of silence, customer relationship management, Darren Woolley, direct marketing, marketing communication, marketing roi, Marketing strategy, return on investment, strategic management, TrinityP3 | Leave a comment

If chemistry is so important, why do so many agencies get it so horribly wrong?

Posted on April 23, 2010 by Darren Woolley

Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a potential new client goes … Continue reading →

Posted in agency search & selection | Tagged Advertising, Agencies, chemistry, Digital, direct marketing, first impressions, Marketing, media, pitch, public relations, selection, tender | Leave a comment

Advertiser’s Carbon Footprint equivalent to 380,000,000 cars!

Posted on August 25, 2008 by Chris Sewell

According to our calculations marketing communication globally is responsible for over 500 million tonnes of CO2-e per year and is forecast to grow by over 5 percent every year thereafter. To get this into some prospective, this is the equivalent … Continue reading →