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Tag Archives: direct response
Value based agency remuneration considerations for direct response and retail advertisers
I had an interesting conversation with a client in early December last year as they had contacted me to discuss their media and creative requirements to meet their business growth objectives in the coming year. What made it interesting was … Continue reading
Posted in agency remuneration / compensation, agency solutions, customer relationship management, strategic management
Tagged agency compensation, agency remuneration, agency solutions, CRM, crm model, customer relationship management, Darren Woolley, direct response, strategic management, TrinityP3, value based agency remuneration
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