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Tag Archives: efficiency
New Zealand represents excellent value for Australian TV commercial production
At the moment there are an increasing number of commercial television productions obtaining a significant financial advantage going off-shore. Primarily this is being driven by the strong Australian dollar, but also by the relatively low cost of actors overseas compared … Continue reading
Posted in television & electronic production
Tagged Actors, Advertising, Airfares, Australia, costs, efficiency, Film, Location, MEAA, New Zealand, post production, production, SPAA, television, Travel, TV
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How can the relationship between procurement, marketing and agencies be improved?
At the ANA Marketing Financial Management Conference I attended in Boca Raton, Florida, Bruno Gralpois, Director, Global Agency Management at Microsoft Corporation spoke with Casey Jones from Brief Logic on how improving inputs (briefs) can improve outputs (results). Here, Bruno … Continue reading
CASE STUDY: Consolidating Marketing Services To One Supplier
Company Category: Financial Services Challenging Problem: A regional insurance company with operations in multiple countries had various “best-of-breed” service providers in each market in the areas of digital, CRM, direct marketing and database marketing, but one global network creative agency … Continue reading
Posted in case studies
Tagged agency, effectiveness, efficiency, management, modelling, remuneration, resource plan, strategic alignment, structure
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Beware of the “hit-and-run” procurement professional
There is a type of procurement professional I meet that can best be described as ‘hit and run’. They target marketing, aim for the ‘low hanging fruit’ or the ‘quick wins’ then hit the agency remuneration making massive cuts and … Continue reading
Posted in agency remuneration / compensation
Tagged CIPSA, costs, effectiveness, efficiency, Marketing, metrics, performance, Procurement
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What is your agency retainer really paying for?
Retainers have become the most popular type of remuneration model for all types of advertising agencies including media, creative and increasingly digital and other marketing services. These retainers are based on resources being supplied by the agency to deliver the … Continue reading
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