Tag Archives: electronic production

The impact of media fragmentation on television production budgets

Posted on March 5, 2012 by Darren Woolley

Many people in agencies and the film production industry complain that production budgets are not increasing in line with CPI or costs, but what they fail to consider is the overall context of the production budget, primarily the media investment. … Continue reading →

Posted in marketing process optimisation, media planning & buying, strategic management, television & electronic production | Tagged advertising and marketing, cost benchmarks, Darren Woolley, electronic production, marketing process optimisation, media buying, media investment, media planning, strategic management, Television production, TrinityP3, tv production cost | Leave a comment

What is the industry benchmark cost of producing a television advertisement?

Posted on January 20, 2012 by Darren Woolley

The perennial $64,000 question. Or in many cases a damned sight more. The fact of the matter is that it usually costs whatever the budget is that has been assigned by you – the client. In many instances, it costs … Continue reading →

Posted in agency solutions, strategic management, television & electronic production | Tagged agency solutions, benchmark cost, cost benchmarking, Darren Woolley, electronic production, media budget, strategic management, television advertisement, Television production, TrinityP3, tvc production | Leave a comment

Top 10 ways to avoid ending up in court for misleading and deceptive conduct

Posted on November 25, 2011 by Darren Woolley

There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. It has happened to a number of advertisers in … Continue reading →